Brand Manager

As a Brand Manager in the education industry, you will play a crucial role in developing and executing brand strategies to elevate brand awareness, reputation, and equity within the target market. Your responsibilities will encompass managing the overall brand identity, positioning, and messaging to drive student enrollment, attract talent, and nurture relationships with key stakeholders. Your key responsibilities will include: Brand Strategy Development: - Crafting comprehensive brand strategies that are in line with the organization's mission, values, and objectives. - Conducting thorough market research and analysis to identify target audiences, competitive landscape, and brand perception. - Defining the brand's positioning, messaging, and unique value proposition to set it apart in the education sector. Brand Identity Management: - Defining and upholding the brand's visual identity, encompassing logos, color schemes, typography, and imagery. - Ensuring uniformity and coherence in brand representation across all communication channels and touchpoints. - Developing brand guidelines and standards to direct internal and external stakeholders in brand usage and application. Marketing Campaigns and Content Development: - Collaborating with marketing teams to devise integrated marketing campaigns and initiatives aligned with the brand strategy. - Creating engaging content such as website copy, blog posts, social media content, videos, and presentations. - Coordinating with creative agencies, designers, and content creators to produce high-quality marketing materials reflecting the brand's voice and style. Brand Promotion and Engagement: - Implementing strategies to promote the brand through various channels, including digital marketing, social media, events, and partnerships. - Managing social media platforms and online communities to boost brand visibility, engagement, and reputation. - Organizing and participating in events, conferences, and industry forums to represent the brand and interact with target audiences. Brand Performance Monitoring and Analysis: - Monitoring key brand performance metrics like brand awareness, perception, and sentiment utilizing analytics tools and surveys. - Analyzing market trends, customer feedback, and competitor activities to identify brand opportunities and threats. - Compiling regular reports and presentations to communicate brand performance and suggest areas for improvement. Cross-Functional Collaboration: - Collaborating closely with internal stakeholders such as admissions teams, faculty, student services, and alumni relations to ensure brand alignment and consistency. - Partnering with academic departments and program directors to develop tailored marketing materials and messaging for specific programs and target audiences. - Working closely with external partners like alumni associations, industry organizations, and media outlets to amplify brand reach and impact. Brand Compliance and Governance: - Ensuring adherence to brand guidelines, trademarks, and regulatory requirements in all brand-related activities and communications. - Providing guidance and training to internal teams and external partners on brand standards and best practices. - Monitoring and enforcing brand usage policies to safeguard the integrity and reputation of the brand. If you are passionate about shaping brand perception, driving engagement, and fostering brand loyalty in the education industry, we invite you to share your CV at 8699692878 or email riya.hrd@cumail.in. Regards, Riya Sharma Sr. HR Executive,