Brand Manager

Job Title: Brand Manager

Experience Required:

Reports to:

Location:

Function:

Role Summary:

The Brand Manager at NEXT Care Inc will be responsible for end-to-end brand management and category-specific marketing initiatives. This role combines planning with hands-on execution to drive brand visibility, customer engagement, and category growth. The ideal candidate will act as a custodian of the brand/category while also delivering business impact through targeted marketing initiative across offline and online touchpoints.

Key Responsibilities:

1. Brand Management

• Define the brand positioning, personality, and tone for assigned categories.
• Translate brand strategy into effective communication campaigns across ATL, BTL, digital, and PR.
• Lead the development of creative briefs and collaborate with internal/external teams for execution.
• Ensure consistent brand messaging across all consumer and trade touchpoints.
• Ensure timely development of marketing collateral including brochures, videos, and POSM.
• Manage asset libraries and approval workflows for campaign materials.

2. Category Marketing & GTM

• Own the marketing calendar for the category, including product launches, promotions, and tactical campaigns.
• Collaborate with sales, product, and e-com marketing teams to plan and execute Go-To-Market strategies.
• Monitor category trends, consumer insights, and competitor activities to identify opportunities and threats.
• Track category performance and recommend actions for growth and profitability.

3. Campaign Planning & Execution

• Lead end-to-end campaign planning including concept, media planning, production, and rollout.
• Drive BTL activations, in-store branding, and regional promotions with measurable KPIs.
• Coordinate with media and creative agencies for campaign delivery and optimization.

4. Agency & Cross-Functional Coordination

• Manage external agencies (creative, media, PR) and internal teams (sales, digital, design, e-com).
• Ensure timely approvals, clear briefing, and seamless campaign execution across platforms.
• Track budgets and manage vendor payments in coordination with procurement/finance.

Key Skills & Competencies:

• Strong understanding of brand strategy, consumer insights, and integrated marketing.
• Hands-on experience in campaign execution (ATL, BTL, PR).
• Excellent communication, project management, and stakeholder alignment skills.
• Analytical mindset with experience in tracking campaign effectiveness and ROI.
• Ability to work cross-functionally in a fast-paced environment.

Preferred Qualifications:

• MBA / PGDM in Marketing
• 4–5 years of experience in brand/category management, preferably in consumer-facing industries (FMCG, D2C, Lifestyle, etc.).