Brand Manager

Position: Full-time

Experience: 1-5 years of experience

Location: Hyderabad (On-site), Telangana, India

Key Responsibilities:

• Lead the development and execution of strategic brand campaigns across various platforms, ensuring alignment with company goals and target audience.
  
• Manage and optimize marketing campaigns to enhance brand awareness, loyalty, and customer acquisition.
  
• Create a cohesive brand identity and voice that resonates across digital and offline channels.
  
• Spearhead the creation and execution of integrated marketing strategies that drive brand growth, engagement, and positive brand perception.
  
• Guide the digital marketing team in optimizing campaigns across social media platforms, ensuring maximum ROI in line with campaign objectives.
  
• Collaborate with the creative team to develop visually compelling and on-brand content for marketing initiatives.
  
• Work closely with copywriters to ensure high-quality organic blog content that resonates with the target audience.
  
• Provide guidance to the social media manager on creating engaging content and building brand perception across various digital platforms.
  
• Analyze and assess social media trends to drive engagement and increase brand visibility, leveraging platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
  
• Monitor, track, and report on social media metrics, campaign performance, and digital trends to refine strategies for maximum impact.
  
• Lead and manage public relations initiatives, building and maintaining relationships with media outlets to enhance the brand’s visibility and reputation.
  
• Identify and pursue strategic partnerships and collaborations to promote the brand and expand its reach in the fintech and lending space.
  
• Continuously evaluate market trends, competitor activity, and customer insights to inform brand strategies
  
• Proactively identify new opportunities for brand development, digital innovation, and marketing initiatives.
  
• Bring fresh, innovative ideas to the table that push the boundaries of traditional branding and digital marketing.
  
• Work closely with cross-functional teams, including product, customer experience, and sales, to ensure consistency in brand messaging and market positioning.
  
• Mentor and guide the marketing team, fostering a culture of creativity, accountability, and innovation.
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Master’s degree preferred.
  
• 2-5 years of experience in brand management, marketing, or related roles, preferably in the fintech, digital lending, or tech industry
  
• Proven track record of leading successful marketing campaigns and brand strategies.
  
• Experience with social media strategy, content creation, and digital marketing.
  
• Exceptional creative and strategic thinking skills.
  
• Strong leadership and project management capabilities.
  
• Excellent communication, writing, and presentation skills.
  
• Knowledge of data analytics and marketing tools to measure campaign success and ROI
  
• Strong understanding of digital marketing platforms, social media, SEO, and content marketing.
  

Personal Attributes:

• A passion for branding and marketing.
  
• Highly proactive with a strong sense of ownership and accountability.
  
• Creative, innovative, and willing to challenge the status quo.
  
• Collaborative mindset with the ability to work cross-functionally and lead teams.
  
• Detail-oriented with a strong focus on execution and results.aigns.
  

Benefits

• Thriving work culture.
  
• Career growth.
  
• Training & Development.
  

Why Join Us

• CapitalNow is a growth company that looks for team members to grow with it. We offer a generous total rewards package,dynamic work environment, a diverse and inclusive culture, and an energizing atmosphere for professional development.
  
• No matter the location or the role, every CapitalNow employee shares one galvanizing mission: To democratize access to credit and make financial services simple, transparent, and accessible to every Indian.
  

What Can You Expect From Us

• Health insurance coverage for you and your family
  
• Comprehensive health insurance for you and your family.
  
• Opportunities for professional growth and career advancement.
  
• A collaborative and inclusive work environment that values diversity.