Digital Marketing Lead

Job Title: Digital Marketing LeadExperience Required: 7–8 YearsReports to: Marketing HeadLocation: ChandigarhFunction: Digital Marketing

Role Summary:

The Digital Marketing Lead will be responsible for driving the brand’s digital transformation by developing and executing a full-funnel, ROI-led digital marketing strategy. The role demands a strategic thinker with deep expertise across performance marketing, social media, CRM, marketing automation, eCommerce, SEO/SEM, and web experience management. The candidate will be expected to lead digital team and partners to deliver business growth through digital excellence.

Key Responsibilities:

Customer Acquisition

:Lead end-to-end digital marketing strategy aligned with overall business objectives.Design and execute growth-focused campaigns across paid, owned, and earned media – including search, display, social, email, and content marketing.

Data Analytics & Performance Optimization

:Analyse digital campaign performance metrics to identify trends, drop-offs, and conversion opportunities.Use insights to optimize spend, targeting, and creative strategy for improved ROI.Lead A/B and multivariate testing for landing pages, ad creatives, and CTAs.Deliver actionable reporting with weekly dashboards and campaign analysis.

Content & Influencer Marketing:

Partner with creative and content teams to build high-conversion content aligned with the brand voice and strategic goals.Drive organic reach and engagement through SEO-optimized blogs, videos, and infographics.Identify and collaborate with relevant influencers to amplify brand messaging and trust.

Website & eCommerce Management:

Oversee performance and management of brand website, ensuring seamless UI/UX and lead capture flows.Manage product pages, analytics, and integrations for eCommerce effectiveness.

Retention & Lifecycle Marketing:

Design and implement lifecycle marketing journeys using CRM and automation tools to improve user engagement and LTV.Drive loyalty, referrals, and upsell opportunities through personalized campaigns.

Digital Innovation & Market Research:

Stay abreast of emerging trends, tools, and platforms in digital marketing and proactively recommend innovations.Conduct competitor benchmarking and category scans to identify whitespace opportunities

Team Leadership & Cross-Functional Collaboration:

Lead internal teams and manage agency/partner relationships to deliver timely and effective campaign execution.Collaborate closely with Sales, Product, and Customer Success teams to ensure alignment between digital initiatives and revenue goals..

About NEXT CARE INC

NEXT CARE INC. is a Gouri Group venture, founded in 2009 with a vision to make high-quality hygiene and lifestyle products accessible and affordable. With its headquarters in India and a strong presence across the country, NEXT CARE has also extended its footprint internationally to markets such as the USA, UK, UAE, and Nepal. Our state-of-the-art manufacturing unit, located in Baddi (Himachal Pradesh), is among the most technologically advanced in the country. We take pride in being the only brand in India to use CP (Continuous Perfume) technology—an advanced formulation process that significantly enhances the long-lasting effect of perfumes. This innovation is central to our premium and elegant range of fragrances. In 2010, NEXT CARE was recognized by AC Nielsen as one of the Top 100 Brands in India contributing to 80% of General Trade sales, making it the youngest brand to enter the list that year. As a fast-growing challenger brand in the lifestyle and personal care space, we are committed to quality, innovation, and customer delight. To know more, visit: https://www.nextcareindia.com/