Digital Marketing Lead

Experience- 4-6 years

Location- Kochi, Kerala

Digital Marketing – Team Lead

RESPONSIBILITIES

• Lead, mentor, and manage the digital marketing team to deliver high-performing campaigns
• Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email, display, and content marketing
• Create digital marketing plans aligned with business goals and client objectives
• Manage and optimize digital media campaigns across platforms
• Oversee full-funnel marketing initiatives, from awareness to conversion
• Collaborate with design, content, tech, and product teams for cross-functional campaign execution
• Track campaign performance and prepare detailed reports with insights and recommendations
• Stay current with digital trends, tools, and best practices

REQUIRED SKILLS

• 4 years of hands-on experience in digital marketing and SEO
• Strong understanding of digital channels (Google Ads, Meta, SEO, email marketing, display, etc.)
• Proven leadership skills and experience managing a digital marketing team
• Excellent planning, communication, and organizational abilities
• Proficiency in data analytics and performance tracking tools (e.g., Google Analytics, GA4, Search Console)
• Familiarity with marketing funnels, A/B testing, and conversion rate optimization
• Ability to manage multiple campaigns and projects simultaneously
• Strong presentation and reporting skills