Brand Manager

Overview

Seeking a strategic and creative Senior Brand Manager to lead brand building, product launches, and integrated campaigns. The role requires strong ownership, consumer insight orientation, and experience in fast-paced categories like FMCG, Beauty, Personal Care, Lifestyle, or D2C.

Key Responsibilities

Brand Strategy & Identity

- Drive overall brand strategy, positioning, and tonality.

- Maintain brand guidelines across all consumer touchpoints.

- Conduct category analysis and uncover consumer insights.

Product Launch Management-

3. Campaign Creation & Execution

- Conceptualize and execute digital + offline campaigns.

- Brief, coordinate, and manage creative agencies.

- Own brand storytelling, monthly content calendars, and campaign KPIs

4. Brand Tracking & Insights

- Monitor brand health, competition, and market trends.

- Conduct consumer research and derive actionable insights.

- Present brand performance and recommendations to leadership

Preferred candidate profile

a. 510 years in Brand Management (D2C/Beauty/FMCG preferred).

b. Proven track record with brand strategy, product launches, and campaign creation.

c.Strong understanding of consumer behavior and digital marketing.

d.Excellent communication, creative briefing, and project management skills.

- Ability to work in fast-paced, high-growth environments.