Brand & Growth Manager

Job Title: Brand & Growth Manager – BioFrost

Location: Mumai
Reporting to: Founders / Director
Departments Reporting to this Role: Content Performance & Operations
Experience: 4–7 years
Employment Type: Full-time

About BioFrost

BioFrost is a modern, science-backed cold therapy pain relief brand that blends nature and innovation to help people move better, recover faster, and live pain-free. With 100% natural, chemical-free products — Gel, Spray, and Roll-On — we are redefining pain management through effective, non-pharmaceutical solutions trusted by athletes, professionals, and everyday movers.

Role Overview

The Brand Manager will be the custodian of BioFrost’s brand identity, voice, and growth. This role demands a mix of creative vision, analytical sharpness, and operational discipline. You’ll lead cross-functional initiatives to drive awareness, engagement, and conversion — ensuring BioFrost remains the go-to brand for natural cold therapy pain relief.

Key ResponsibilitiesBrand Strategy & Positioning

• Own and evolve the brand identity across all touchpoints — digital, packaging, content, and campaigns.
• Develop quarterly brand growth strategies aligned with business objectives.
• Ensure consistency in tone, messaging, and storytelling across all communications.
• Build and maintain strong consumer understanding and competitor insights.

Content & Performance

• Supervise and guide the Content & Performance Marketing teams.
• Oversee the execution of integrated content calendars (organic + paid).
• Drive content-performance synergy — from UGC to influencer collaborations to digital ad creatives.
• Oversee brand storytelling across platforms: Instagram, Meta Ads, Amazon, and Website.
• Evaluate performance metrics, optimize creative direction, and ensure brand recall and ROI.

Operations & Cross-functional Leadership

• Oversee brand-related operations including campaign logistics, influencer collaborations, and sampling initiatives.
• Work closely with supply chain and operations to ensure timely execution of marketing plans.
• Coordinate between internal teams, creative agencies, and external partners for smooth brand execution.
• Own timelines, budgets, and deliverables for all brand and marketing projects.

Digital & Market Growth

• Monitor eCommerce presence (Amazon, D2C, and marketplace listings) for consistency and growth.
• Identify new market opportunities, collaborations, and product placement initiatives.
• Work closely with performance marketing to align creative communication with conversion goals.

Qualifications

• Bachelor’s or Master’s in Marketing, Business, or Communications.
• 4–7 years of experience in brand management, preferably in FMCG, D2C, or wellness categories.
• Strong understanding of digital marketing, influencer ecosystems, and eCommerce strategy.
• Proven track record of leading teams and managing multi-channel campaigns.
• Excellent communication, analytical, and leadership skills.
• A growth mindset — creative, data-driven, and execution-oriented.

What You’ll Love About Working with BioFrost

• Fast-growing D2C health & wellness brand with a purpose-driven mission.
• Hands-on ownership and creative autonomy.
• Collaborative team environment that blends science, marketing, and design.
• Opportunity to build a movement around “From Pain to Recovery”.

Compensation

24 LPA. Competitive and aligned with experience + performance-based growth incentives.

Job Type: Full-time

Pay: ₹1,800,000.00 - ₹2,400,000.00 per month

Work Location: In person