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Job Title: Brand & Growth Manager Location: Noida Company: Arusha Foods – India’s Leading Superfood Brand Experience: 3–6 years CTC Range: ₹8–12 LPA (negotiable for the right candidate) --- About Us Arusha Foods is on a mission to revive traditional wisdom through superfoods like "Baobab" and "Black Maca" , blending the power of nature with modern convenience. We believe that "nature is our doctor" and "food is our first medicine" . As we scale from ₹ 18 L to ₹ 50 L in monthly sales, we’re building a focused team to lead the next growth phase. --- Role Objective We're looking for a dynamic *Brand & Growth Manager* to drive sales without relying on Meta ads. You will improve customer experience across touchpoints, build strong organic growth engines, and identify new revenue channels like B2B, offline, and influencer-led sales. --- Key Responsibilities Non-Meta Growth * Build and scale growth strategies independent of Meta Ads * Lead "influencer and creator collaborations" that drive conversions * Set up affiliate, referral, and partnership programs * Execute growth experiments via YouTube, SEO, Google Ads, WhatsApp, Email Customer Experience & Retention * Map and enhance the complete pre- and post-purchase journey * Collaborate with CX and Ops teams to improve returns, reviews, and CSAT * Own loyalty, rewards, and referral programs * Improve unboxing, repeat order rates, and brand touchpoints New Revenue Channels * Identify and grow offline partnerships with gyms, wellness stores, cafes * Develop corporate gifting and B2B wellness programs * Launch pop-ups or event stalls, test tie-ups with doctors or nutritionists Brand Building * Drive a consistent and compelling brand voice across WhatsApp, Email, Web & Packaging * Plan and execute monthly storytelling campaigns with content/design * Track and improve KPIs like CAC (non-Meta), LTV, NPS, AOV You’re a Fit If You Have * 3–6 years in a D2C or FMCG growth/brand/marketing role * Experience growing sales via non-Meta channels * Deep understanding of CX, retention, and influencer ecosystems * Analytical and creative — you can spot trends, test fast, and scale what works * Excellent communication (Hindi + English) * Are based in or open to relocating to Noida Bonus Points * Prior work in wellness, food, or lifestyle D2C brands * Hands-on experience with tools like Shopify * Built a community, brand, or project from scratch What You’ll Get * Work directly with the founder and shape the brand's direction * High ownership, fast growth, and room to build systems from the ground up * A role with purpose — helping people discover real nutrition through food Show more Show less
