Job Title: Brand & Growth Manager Location: Noida Company: Arusha Foods – India’s Leading Superfood Brand Experience: 3–6 years CTC Range: ₹8–12 LPA (negotiable for the right candidate) --- About Us Arusha Foods is on a mission to revive traditional wisdom through superfoods like "Baobab" and "Black Maca" , blending the power of nature with modern convenience. We believe that "nature is our doctor" and "food is our first medicine" . As we scale from ₹ 18 L to ₹ 50 L in monthly sales, we’re building a focused team to lead the next growth phase. --- Role Objective We're looking for a dynamic *Brand & Growth Manager* to drive sales without relying on Meta ads. You will improve customer experience across touchpoints, build strong organic growth engines, and identify new revenue channels like B2B, offline, and influencer-led sales. --- Key Responsibilities Non-Meta Growth * Build and scale growth strategies independent of Meta Ads * Lead "influencer and creator collaborations" that drive conversions * Set up affiliate, referral, and partnership programs * Execute growth experiments via YouTube, SEO, Google Ads, WhatsApp, Email Customer Experience & Retention * Map and enhance the complete pre- and post-purchase journey * Collaborate with CX and Ops teams to improve returns, reviews, and CSAT * Own loyalty, rewards, and referral programs * Improve unboxing, repeat order rates, and brand touchpoints New Revenue Channels * Identify and grow offline partnerships with gyms, wellness stores, cafes * Develop corporate gifting and B2B wellness programs * Launch pop-ups or event stalls, test tie-ups with doctors or nutritionists Brand Building * Drive a consistent and compelling brand voice across WhatsApp, Email, Web & Packaging * Plan and execute monthly storytelling campaigns with content/design * Track and improve KPIs like CAC (non-Meta), LTV, NPS, AOV You’re a Fit If You Have * 3–6 years in a D2C or FMCG growth/brand/marketing role * Experience growing sales via non-Meta channels * Deep understanding of CX, retention, and influencer ecosystems * Analytical and creative — you can spot trends, test fast, and scale what works * Excellent communication (Hindi + English) * Are based in or open to relocating to Noida Bonus Points * Prior work in wellness, food, or lifestyle D2C brands * Hands-on experience with tools like Shopify * Built a community, brand, or project from scratch What You’ll Get * Work directly with the founder and shape the brand's direction * High ownership, fast growth, and room to build systems from the ground up * A role with purpose — helping people discover real nutrition through food Show more Show less
Job Title: Brand & Growth Manager Location: Noida Company: Arusha Foods – India’s Leading Superfood Brand Experience: Atleast 2 years in D2C Brand CTC Range: ₹8–12 LPA (negotiable for the right candidate) --- About Us Arusha Foods is on a mission to revive traditional wisdom through superfoods like "Baobab" and "Black Maca", blending the power of nature with modern convenience. We believe that "nature is our doctor" and "food is our first medicine". As we scale from ₹ 18 L to ₹ 50 L in monthly sales, we’re building a focused team to lead the next growth phase. --- Role Objective We're looking for a dynamic *Brand & Growth Manager* to drive sales without relying on Meta ads. You will improve customer experience across touchpoints, build strong organic growth engines, and identify new revenue channels like B2B, offline, and influencer-led sales. --- Key Responsibilities Non-Meta Growth * Build and scale growth strategies independent of Meta Ads * Lead "influencer and creator collaborations" that drive conversions * Set up affiliate, referral, and partnership programs * Execute growth experiments via YouTube, SEO, Google Ads, WhatsApp, Email Customer Experience & Retention * Map and enhance the complete pre- and post-purchase journey * Collaborate with CX and Ops teams to improve returns, reviews, and CSAT * Own loyalty, rewards, and referral programs * Improve unboxing, repeat order rates, and brand touchpoints New Revenue Channels * Identify and grow offline partnerships with gyms, wellness stores, cafes * Develop corporate gifting and B2B wellness programs * Launch pop-ups or event stalls, test tie-ups with doctors or nutritionists Brand Building * Drive a consistent and compelling brand voice across WhatsApp, Email, Web & Packaging * Plan and execute monthly storytelling campaigns with content/design * Track and improve KPIs like CAC (non-Meta), LTV, NPS, AOV You’re a Fit If You Have * 2–6 years in a D2C growth/brand/marketing role * Experience growing sales via non-Meta channels * Deep understanding of CX, retention, and influencer ecosystems * Analytical and creative — you can spot trends, test fast, and scale what works * Excellent communication (Hindi + English) * Are based in or open to relocating to Noida Bonus Points * Prior work in wellness, food, or lifestyle D2C brands * Hands-on experience with tools like Shopify * Built a community, brand, or project from scratch What You’ll Get * Work directly with the founder and shape the brand's direction * High ownership, fast growth, and room to build systems from the ground up * A role with purpose — helping people discover real nutrition through food
About Arusha At Arusha, we believe Food is Medicine and Nature is the Doctor. We're not just selling superfoods – we're on a mission to bring powerful natural products like Baobab, Black Maca, and Lakadong Turmeric into daily Indian lives. Our content has inspired thousands to rethink health through food. If that excites you more than “content calendars” and “SEO-optimized blogs,” you might be the one we're looking for. Role Overview We’re looking for a Content Writer who is passionate about holistic health and conscious living — someone who writes not just to sell, but to educate, inspire, and empower. Your words should move people to take action towards better health, not because a brand told them to, but because Nature did. What You'll Do * Write scripts for reels, videos, and campaigns that are informative, entertaining, and rooted in real science and nature * Build narratives that help people fall in love with natural foods like Baobab and Lakadong, one sentence at a time * Translate complex nutritional benefits into simple, relatable content * Work closely with marketing and product teams to develop messaging for product launches, testimonials, and campaigns * Come up with hooks that catch attention and help reduce CAC * Write across formats — social, ads, landing pages — while maintaining the distinct Arusha tone Who You Are * You live or aspire to live a healthier, more natural life — not just a writer, but a believer * You write like you talk — simple, direct, engaging * You’re excited by the idea that your words could reduce someone's medicine bills * You have a strong grasp of Hindi-English (Hinglish) writing and can write conversational, story-driven scripts * Bonus: You’ve worked on D2C wellness/health brands or personal health blogs/IG handles What We Offer * A chance to be part of a growing movement to redefine health in India * Creative freedom and a chance to develop your unique voice * Opportunity to directly impact thousands of lives with your writing * A team that cares about quality, vision, and doing things differently