Brand & Growth Manager

Job Title:

Location: Noida

Company: Arusha Foods – India’s Leading Superfood Brand

Experience: Atleast 2 years in D2C Brand

CTC Range: ₹8–12 LPA (negotiable for the right candidate)

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About Us

Arusha Foods is on a mission to revive traditional wisdom through superfoods like "Baobab" and "Black Maca", blending the power of nature with modern convenience. We believe that "nature is our doctor" and "food is our first medicine". As we scale from ₹ 18 L to ₹ 50 L in monthly sales, we’re building a focused team to lead the next growth phase.

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Role Objective

We're looking for a dynamic *Brand & Growth Manager* to drive sales without relying on Meta ads. You will improve customer experience across touchpoints, build strong organic growth engines, and identify new revenue channels like B2B, offline, and influencer-led sales.

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Key Responsibilities

Non-Meta Growth

* Build and scale growth strategies independent of Meta Ads

* Lead "influencer and creator collaborations" that drive conversions

* Set up affiliate, referral, and partnership programs

* Execute growth experiments via YouTube, SEO, Google Ads, WhatsApp, Email

Customer Experience & Retention

* Map and enhance the complete pre- and post-purchase journey

* Collaborate with CX and Ops teams to improve returns, reviews, and CSAT

* Own loyalty, rewards, and referral programs

* Improve unboxing, repeat order rates, and brand touchpoints

New Revenue Channels

* Identify and grow offline partnerships with gyms, wellness stores, cafes

* Develop corporate gifting and B2B wellness programs

* Launch pop-ups or event stalls, test tie-ups with doctors or nutritionists

Brand Building

* Drive a consistent and compelling brand voice across WhatsApp, Email, Web & Packaging

* Plan and execute monthly storytelling campaigns with content/design

* Track and improve KPIs like CAC (non-Meta), LTV, NPS, AOV

You’re a Fit If You Have

* 2–6 years in a D2C growth/brand/marketing role

* Experience growing sales via non-Meta channels

* Deep understanding of CX, retention, and influencer ecosystems

* Analytical and creative — you can spot trends, test fast, and scale what works

* Excellent communication (Hindi + English)

* Are based in or open to relocating to Noida

Bonus Points

* Prior work in wellness, food, or lifestyle D2C brands

* Hands-on experience with tools like Shopify

* Built a community, brand, or project from scratch

What You’ll Get

* Work directly with the founder and shape the brand's direction

* High ownership, fast growth, and room to build systems from the ground up

* A role with purpose — helping people discover real nutrition through food