Reels content writer

About Arusha

At Arusha, we believe Food is Medicine and Nature is the Doctor. We're not just selling superfoods – we're on a mission to bring powerful natural products like Baobab, Black Maca, and Lakadong Turmeric into daily Indian lives. Our content has inspired thousands to rethink health through food. If that excites you more than “content calendars” and “SEO-optimized blogs,” you might be the one we're looking for.

Role Overview

We’re looking for a Content Writer who is passionate about holistic health and conscious living — someone who writes not just to sell, but to educate, inspire, and empower. Your words should move people to take action towards better health, not because a brand told them to, but because Nature did.

What You'll Do

* Write scripts for reels, videos, and campaigns that are informative, entertaining, and rooted in real science and nature

* Build narratives that help people fall in love with natural foods like Baobab and Lakadong, one sentence at a time

* Translate complex nutritional benefits into simple, relatable content

* Work closely with marketing and product teams to develop messaging for product launches, testimonials, and campaigns

* Come up with hooks that catch attention and help reduce CAC

* Write across formats — social, ads, landing pages — while maintaining the distinct Arusha tone

Who You Are

* You live or aspire to live a healthier, more natural life — not just a writer, but a believer

* You write like you talk — simple, direct, engaging

* You’re excited by the idea that your words could reduce someone's medicine bills

* You have a strong grasp of Hindi-English (Hinglish) writing and can write conversational, story-driven scripts

* Bonus: You’ve worked on D2C wellness/health brands or personal health blogs/IG handles

What We Offer

* A chance to be part of a growing movement to redefine health in India

* Creative freedom and a chance to develop your unique voice

* Opportunity to directly impact thousands of lives with your writing

* A team that cares about quality, vision, and doing things differently