Brand Executive

JUSTCATS

Key Responsibilities:

1. Brand Campaigns & Storytelling

• Work closely with the Brand Manager to roll out monthly brand and product campaigns (digital + retail).
• Build emotionally resonant brand narratives for cat lovers across media – from reels to posters to packaging.
• Help conceptualize creative campaigns tied to pet days, festivals, and community engagement themes.

2. Content & Visual Identity

• Collaborate with content, design, and social teams to ensure JUSTCATS maintains a strong, distinct voice.
• Own briefs for digital creatives, videos, and influencer-led content to reflect brand values.
• Support new product development with packaging inputs, naming, and launch communication.

3. Community & Retail Touchpoints

• Assist in building offline cat community experiences — store events, café pop-ups, adoption drives.
• Ensure visual merchandising consistency and storytelling across offline stores and partner outlets.
• Regularly engage with our customer community to surface feedback and co-create campaigns.

4. Market Intelligence & Trends

• Stay up to date with cat parenting trends, global pet care movements, and emerging lifestyle brands.
• Track competitor brands and new product launches to inform positioning and innovation.

5. Performance & Execution

• Track key performance metrics across campaigns — reach, engagement, product uptick.
• Manage timelines and coordinate with cross-functional teams for on-time, in-budget delivery.
• Prepare post-campaign analysis and reporting with insights and improvement ideas.

Who You Are:

• A creative thinker with strong execution ability and love for cats.
• Degree in Marketing, Communications, or related field.
• Prior experience in brand, content, or community roles (D2C/pet/FMCG preferred).
• Comfortable working in a fast-paced, agile brand-building environment.
• Hands-on with social platforms, content trends, and digital-first brand communication.
• Bonus: You’re a cat parent (or secretly follow 15 cat meme pages on Instagram).