Brand Executive

Key Responsibilities:

🔍 Market Research & Demand Analysis

• Conduct comprehensive market research to assess current trends, consumer behavior, and competitor strategies within the writing and stationery segment.
• Identify high-potential areas in Kolkata for business expansion and revenue generation.
• Forecast category-wise demand to guide product development and inventory planning.

🚀 New Product Launches

• Plan and execute new product launches by identifying suitable market segments, price points, and promotional strategies.
• Coordinate with product development and design teams to ensure market-fit offerings.
• Conduct feasibility studies and pre-launch market testing for new SKUs.

📦 SKU & Product Management

• Track and analyze SKU performance by location, channel, and consumer segment.
• Recommend SKU rationalization or expansion based on sales data and market insights.
• Ensure optimal product assortment at retail and distribution points.

🤝 Sales Collaboration

• Provide market insights to the sales team to align brand strategies with sales goals.
• Collaborate on field promotions, dealer activations, and trade marketing plans.
• Assist in tracking the impact of marketing inputs on sales performance.

📢 Marketing Campaigns & Brand Activities

• Plan and execute ATL campaigns (e.g., print ads, radio, outdoor) and BTL activations (e.g., in-store branding, school/college outreach, events, POS displays).
• Manage local partnerships, sponsorships, and community engagement initiatives.
• Ensure consistent brand messaging across all touchpoints.

📈 Reporting & Analysis

• Prepare regular reports on market trends, product performance, and marketing ROI.
• Provide actionable insights and strategic recommendations based on data analysis.

Skills/Experience

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 1–3 years of experience in brand marketing, preferably in the writing instruments/stationery industry.
• Strong understanding of Kolkata’s retail and institutional market landscape.
• Proficient in market research, product planning, and ATL/BTL campaign execution.
• Analytical mind-set with a data-driven approach to decision-making.
• Strong communication, collaboration, and presentation skills.
• Ability to work independently and manage multiple projects simultaneously