You will be joining Linc Limited, a prominent writing instrument manufacturer renowned for its innovative products and extensive global presence in over 60 countries. With manufacturing units in Serakol and Falta boasting ISO certification for top-notch quality, Linc Limited is a listed company on NSE, BSE, and CSE. As the exclusive importer and distributor of esteemed brands like Uni-ball and Mitsubishi Pencil Co., Linc Limited continues to excel in the industry. Your role as a full-time Senior Associate Warehouse Logistics at Linc Limited in Umargam will be pivotal in overseeing various aspects of warehouse logistics. Your responsibilities will include managing inventory, supervising supply chain operations, and streamlining procurement processes to enhance overall warehouse efficiency. To thrive in this role, you should possess strong communication and customer service skills, adept inventory management and supply chain management capabilities, hands-on experience in procurement, meticulous attention to detail, and exceptional organizational abilities. Being a team player is essential, along with a good understanding of warehouse operations and logistics. Holding a relevant certification or degree in Logistics or Supply Chain Management will be advantageous for this position.,
Brand Manager – Writing Instruments (FMCG) Location: Kolkata Reports To: Marketing Head Department: Marketing Role Overview: We are looking for an experienced and passionate Brand Manager to lead strategic initiatives for our writing instruments category . This role demands a deep understanding of FMCG dynamics and consumer behavior, particularly in the stationery and writing products segment. You will be responsible for driving brand growth through strategic planning, communication, innovation, market analysis, and execution of brand and product initiatives. Key Responsibilities: 1. Brand Strategy & Building Develop, refine, and implement brand strategies to build strong brand equity across consumer and institutional segments. Define clear positioning for different writing instrument sub-brands (e.g., premium pens, student-friendly markers, office supplies). 2. Marketing Communication & Promotion Lead end-to-end development of ATL and BTL campaigns including print, digital, retail, in-store, and event-based activations. The Communication team is responsible for implementation. Collaborate with creative and media agencies to deliver impactful marketing messages tailored to target demographics (students, professionals, etc.). 3. New Product Development (NPD) & Launch Drive innovation in writing instruments by identifying consumer needs and leading the development of new SKUs. Oversee the product lifecycle from concept to commercialization including packaging design, pricing strategy, and launch planning. 4. Market Research & Consumer Insights Conduct market surveys and gather consumer insights to inform product development and promotional planning. Analyze user preferences, purchasing behavior, and feedback to fine-tune offerings and messaging. 5. Competitor Analysis & Market Intelligence Monitor and evaluate competitor products, marketing activities, and pricing trends to identify threats and opportunities. Maintain a pulse on trends in education, office supplies, and lifestyle categories influencing writing tools. 6. Performance Tracking & Reporting Monitor campaign performance and product KPIs; analyze ROI and generate reports on brand health metrics, category growth, and sales trends. 7. Cross-functional Collaboration Work closely with R&D, Packaging, Sales, Supply Chain, and Finance to ensure alignment and seamless execution of brand initiatives. Key Requirements: Bachelor’s degree in Marketing, Business, or related field (MBA preferred). 8–12 years of relevant experience in FMCG brand management , preferably in writing instruments, stationery, or adjacent categories. Strong understanding of consumer marketing, product development , and FMCG channel dynamics . Excellent analytical, communication, and project management skills. Creative mindset with commercial acumen and a passion for branding. Proficiency in tools like MS Excel, PowerPoint, and familiarity with market research tools. What We Offer: Opportunity to lead and shape category growth in a dynamic FMCG environment. A collaborative culture with a focus on innovation and brand excellence. Exposure to diverse markets and cross-functional leadership.
Role Zonal Head – Latin America Department Export Sales Qualification MBA/ PGDM from a recognized University Experience 10 years of Relevant Experience Preferred Industries Stationery, FMCG, Consumer Products Location Kolkata Skills/Experience Should have experience in both sales and marketing. Team Handling experience (5-10 people) Travelling Experience is mandatory in the region Revenue handling experience of 7-8 Million USD per annum Well Versed in MS Office SAP Reporting Compatibility Key Responsibilities Develop Sales Strategy for the Latin American markets Build and maintain relationships with clients and prospects Responsible for top line sales and increase of market share Develop the distribution network, identify buyers, negotiate and finalize business contracts Build and develop market intelligence for each country Developing long-term marketing plans and strategies to build the brand and create visibility in the market of the specified location. Responsible for end-to-end Sales and Export Operations Being aware of Exports related documentation and regulatory compliances Managing the team and overall budgets Attend all social, industry and business networking events in the region on behalf of the company
As a Brand Manager for Writing Instruments in the FMCG sector, you will play a crucial role in leading strategic initiatives for the writing instruments category. Your primary focus will be on understanding FMCG dynamics and consumer behavior, particularly in the stationery and writing products segment. It will be your responsibility to drive brand growth through strategic planning, communication, innovation, market analysis, and the execution of brand and product initiatives. Your key responsibilities will include developing and implementing brand strategies to enhance brand equity across consumer and institutional segments. You will define clear positioning for various writing instrument sub-brands such as premium pens, student-friendly markers, and office supplies. Additionally, you will lead the development of ATL and BTL campaigns, collaborate with creative and media agencies, and ensure impactful marketing messages tailored to different target demographics. Innovation in writing instruments will be a crucial aspect of your role, involving identifying consumer needs, leading new product development, and overseeing the product lifecycle from concept to commercialization. You will conduct market research, gather consumer insights, analyze user preferences, and fine-tune offerings and messaging based on feedback. Monitoring competitor activities and market trends will also be essential to identify threats and opportunities in the market. Tracking campaign performance, analyzing ROI, generating reports on brand health metrics, category growth, and sales trends will be part of your responsibilities. Collaboration with cross-functional teams including R&D, Packaging, Sales, Supply Chain, and Finance will ensure alignment and seamless execution of brand initiatives. To qualify for this role, you should have a Bachelor's degree in Marketing, Business, or a related field (MBA preferred), along with 8-12 years of relevant experience in FMCG brand management, preferably in writing instruments, stationery, or related categories. Strong understanding of consumer marketing, product development, and FMCG channel dynamics, excellent analytical, communication, and project management skills are required. A creative mindset, commercial acumen, and proficiency in tools like MS Excel, PowerPoint, and market research tools are essential. In return, you will have the opportunity to lead and shape category growth in a dynamic FMCG environment, work in a collaborative culture focused on innovation and brand excellence, and gain exposure to diverse markets and cross-functional leadership.,
Key Responsibilities Proactively call prospective clients from provided leads and directories Engage in meaningful conversations with HNI/UHNI clients with a polished, professional tone Clearly communicate the value of our premium products and offerings Qualify potential leads and schedule appointments/meetings for our Sales Team Maintain and update call records, feedback, and follow-ups using CRM tools Handle basic client queries and route complex concerns appropriately Work closely with internal teams to ensure a seamless client experience Skills Excellent command of both Hindi & English – verbal and written A pleasing personality with outstanding telephone etiquette Strong interpersonal and persuasive skills Prior experience in tele calling, customer support, or sales coordination is a strong advantage Comfort in speaking with high-value clients confidently and professionally Ability to work independently, stay organized, and meet appointment targets
Key Responsibilities 1. Identify and research potential clients and key decision-makers through various channels including online research, LinkedIn, industry directories, events, and CRM databases. 2. Generate high-quality sales leads through cold calling, emailing, and social media outreach. 3. Qualify leads based on predefined criteria and hand over warm leads to the sales team for further engagement. 4. Maintain and update lead databases with accurate and current information. 5. Collaborate closely with marketing to align on lead generation campaigns and messaging. 6. Track and report on lead generation metrics and KPIs weekly/monthly. 7. Participate in developing lead nurturing strategies to convert cold leads into warm prospects. 8. Stay up to date on industry trends, customer needs, and competitors to identify new opportunities. Skills 1. Bachelor’s degree in Business, Marketing, or a related field. 2. 2–3 years of experience in B2B or B2C sales lead generation or inside sales. 3. Proven experience with CRM tools (e.g., Salesforce, Zoho CRM, Hub Spot). 4. Strong communication and interpersonal skills. 5. Ability to work independently, prioritize tasks, and manage time efficiently. 6. Proficient in using LinkedIn Sales Navigator, Excel, and email marketing tools. 7. Self-motivated, target-driven, and resilient under pressure.