Brand Executive

We are hiring!

Position:

Location:

Industry:

Why Join Us?

• Be part of one of India’s fastest-growing FMCG organizations with a strong legacy in personal care, healthcare, and beauty.
• Work closely with leading brands and gain hands-on experience in brand building and marketing execution.
• Collaborate with dynamic cross-functional teams and agencies in a fast-paced, learning-oriented environment.
• We are a passionate team focused on innovation, customer engagement, and market leadership, and we are looking for a talented Brand Executive to join our growing marketing department.

Job Summary:

Brand Executive

Key Responsibilities:

Brand Strategy & Execution

• Assist the Brand Manager in developing and implementing comprehensive brand strategies and marketing campaigns to align with business objectives and resonate with the target audience.
• Support

  ATL and BTL campaigns

  to drive brand visibility, engagement, and growth.
• Coordinate with internal and external teams to ensure smooth execution of marketing initiatives.

Market Research & Insights

• Conduct

  market research

  to analyze consumer preferences, competitor activities, and category trends.
• Compile insights and prepare analytical reports to support

  brand positioning

  and marketing plans.

Creative & Agency Coordination

• Collaborate with

  creative and media agencies

  for campaign execution, packaging design, and promotional content.
• Ensure all communication materials maintain

  brand consistency and visual identity.

• Liaise with media partners to

  execute marketing campaigns across various channels, including digital, social media, and traditional platforms.

Brand Activation & Promotions

• Support the execution of

  consumer activations, events, trade shows, and influencer marketing initiatives.

• Manage

  vendor relationships

  for on-ground branding, POS materials, and promotional merchandise.
• Track and report

  campaign performance and ROI

  to the Brand Manager.
• Collaborate with the design team to create engaging content and manage promotional activities and events to enhance brand visibility.

Product Development & Launch Support

• Assist in

  new product development (NPD)

  activities including concept evaluation, packaging design, and launch execution.
• Coordinate with

  Sales, R&D, and Supply Chain

  teams to ensure timely product rollouts.

Budget & Reporting

• Support in preparing and managing

  brand budgets

  in coordination with the Brand Manager.
• Maintain trackers for marketing spends, campaign timelines, and deliverables.

Brand Consistency

• Ensure brand consistency and messaging are maintained across all marketing materials, promotional activities, and brand touchpoints.

Continuous Learning & Collaboration

• Stay updated on

  industry trends, consumer behavior, and marketing innovations.

• Contribute to knowledge sharing, team discussions, and capability enhancement initiatives.

What we are looking for?

• MBA/PGDM or equivalent qualification

  in Marketing, Sales, or Business Management.

• 2–4 years of experience

  in brand marketing, preferably within

  FMCG or consumer goods.

• Hands-on experience in campaign coordination, agency management, and marketing operations.
• Strong analytical, creative thinking, and communication skills.
• Proficiency in

  MS Excel and PowerPoint

  ; familiarity with digital marketing tools is a plus.

What will make you successful?

• Execution Excellence:

  Strong project management and follow-through skills.

• Analytical Thinking:

  Ability to interpret data and generate actionable insights.

• Collaboration:

  Effective coordination across teams, agencies, and vendors.

• Creative Mindset:

  Passion for developing engaging, consumer-centric brand ideas.

• Result Orientation:

  A proactive and detail-driven approach to achieving brand goals.

Ready to Make an Impact?

Apply now and become part of Emami Ltd’s journey in building some of India’s most trusted and loved brands.