Brand Consultant

Emami Ltd

8 years

0 Lacs

kolkata west bengal india

Posted:10 hours ago| Platform:

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Skills Required

engagement strategy development vision positioning research design packaging pricing model drive metrics management consulting marketing

Work Mode

On-site

Job Type

Contractual

Job Description

Brand Consultant – Baby Care (Retainer, 6–8 Months)

Brand Consultant (Retainer)

Key Responsibilities:

Define the brand vision, positioning, and value proposition
for the Baby Care portfolio.
Conduct
market research and consumer insight mining
to identify gaps and opportunities in the Baby Care segment.
Lead
New Product Development (NPD)
: concept to execution (product design, packaging, pricing, testing).
Create
go-to-market strategies
including distribution model, retail activation, digital campaigns, and launch calendar.
Drive
ATL & BTL launch campaigns
, ensuring strong parent and caregiver connect.
Partner with R&D, Sales, Supply Chain, and agencies to ensure timely and successful product rollout.
Establish
launch metrics (awareness, trials, adoption)
and monitor post-launch performance.

Requirements:

7–8+ years
of experience in FMCG brand management/consulting with a
must-have background in Baby Care category
(soaps, lotions, wipes, shampoos, diapers, etc.).
Proven success in
new product/category launches
and
market entry strategies
.
Strong expertise in consumer insights, innovation, and go-to-market planning.
Hands-on experience with
ATL/BTL execution
and integrated marketing campaigns.
Ability to deliver outcomes within a fixed-term
retainer engagement
.

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