Senior Brand Manager

As a Brand Development & Innovation professional, your primary responsibility will be to drive consumer insight development in order to identify market trends, consumer needs, and opportunities for brand growth. You will lead the Innovation Funnel by developing new products, packaging, and activation platforms to enhance brand equity. Collaborating with cross-functional teams is key to ensuring smooth innovation gate processes, including new product ideation and renovation initiatives. Additionally, you will champion Design to Value by optimizing formulations for cost savings and improving the brand's bottom line. In the realm of New Product Development (NPD), you will be tasked with identifying market opportunities and developing product concepts in collaboration with R&D and consumer research teams. Your oversight of product prototypes, packaging, and positioning will ensure alignment with brand strategy. Collaboration with the Brand Building Team is essential to successfully hand over new products for execution and market launch. For Campaign Development & Execution, your role will involve developing compelling communication strategies based on deep consumer insights and brand positioning. You will create and oversee 360 campaign materials in collaboration with advertising agencies to ensure a cohesive and engaging brand message. Managing media mix strategies, executing campaigns, and conducting post-campaign evaluations will be crucial in assessing effectiveness and ROI. As a Process Champion, you will lead the Innovation Gate process to ensure timely execution of new product innovations and brand renovations. Implementing and refining the Design to Value process is essential for driving cost optimization without compromising product quality. You will also play a key role in developing and enhancing brand strategy, positioning, and insights to ensure continued relevance and differentiation in the market. Your key KPIs and Deliverables will include the successful development and launch of new products and packaging innovations, creation of impactful thematic campaigns and activation platforms, achievement of long-term bottom-line improvements through cost-effective innovation and formulation changes, and delivery of actionable brand insights and brand repositioning strategies. Key Interaction Points in this role will involve collaborating with Advertising Agencies to develop and execute creative campaigns, partnering with R&D teams to drive product and packaging innovation, and working closely with Consumer Research teams to gather insights and validate new concepts. To excel in this role, you will need to possess strong strategic mindset with the ability to understand market trends and consumer behavior, proven capability in innovation and creativity in product and packaging development, exceptional project management skills to oversee complex initiatives from ideation to execution, excellent communication and collaboration skills to manage cross-functional teams and external partners, and analytical acumen to track and evaluate the effectiveness of campaigns and innovation initiatives. The desired outcomes of your efforts will include the development of robust brand insights, positioning, and definition, successful brand repositioning to align with evolving consumer needs and market dynamics, and continuous improvement in brand perception and market share through innovative products and campaigns.,