Senior Brand Manager

Job Overview:

Senior Manager Branding

As a senior resource within the brand team, you will be responsible for crafting long-term brand positioning strategies, leading a team of branding professionals, and ensuring brand consistency across all consumer and partner touchpoints. You will collaborate with the Regional Brand Head and key departments to craft and deliver cohesive brand experiences that elevate perception and build long-term brand value.

Key Responsibilities:

Lead the development and implementation of comprehensive brand strategies to enhance brand perception, recall, and preference across the projects in your market.

Oversee the execution of 360 brand campaigns across digital, print, on-ground activations, and PR channels, ensuring consistent messaging and creative excellence.

Manage and mentor a high-performing brand team, fostering creativity, ownership, and continuous development.

Collaborate cross-functionally with Sales, Digital, Creative, Project team to ensure alignment and synergy in all marketing efforts.

Conduct market and competitive research to gain insights into consumer behavior, industry trends, and competitive positioning for strategic decision-making.

Track and report on brand performance metrics (KPIs) to measure campaign effectiveness, optimize strategies, and demonstrate ROI.

Act as a brand custodian, ensuring adherence to brand guidelines and maintaining SOBHA’s high standards across all internal and external communications.

Drive innovation in brand storytelling, experiential marketing, and content strategies to engage modern, digitally savvy audiences.

Education and Experience:

• Bachelor's/Master’s degree in Marketing, Mass Communication, or related field.
• 8–12 years of relevant experience in brand management, preferably in real estate, lifestyle, or premium consumer sectors.
• Proven experience in team leadership and strategic brand planning.

Preferred Qualities

• A strategic thinker with the ability to translate brand vision into actionable campaigns that drive results.
• A creative and detail-oriented professional with strong design sensibility and an eye for aesthetics and messaging.
• An excellent communicator and collaborator, able to articulate ideas clearly and coordinate effectively with both internal teams and external partners.
• Highly organized and proactive, capable of managing multiple campaigns and meeting tight deadlines.
• Market-savvy, with a strong grasp of consumer behavior, emerging trends, and competitive dynamics to build brand relevance.
• Agile and adaptable, thriving in fast-paced, ever-evolving environments.
• Driven by a genuine passion for premium and aspirational brands, with a deep appreciation for building high-value brand experiences.
• A supportive team lead who brings out the best in people, keeps everyone aligned, and creates a space for creative thinking and ownership.