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5.0 - 9.0 years

0 Lacs

kolkata, west bengal

On-site

As a Brand Development & Innovation professional, your primary responsibility will be to drive consumer insight development in order to identify market trends, consumer needs, and opportunities for brand growth. You will lead the Innovation Funnel by developing new products, packaging, and activation platforms to enhance brand equity. Collaborating with cross-functional teams is key to ensuring smooth innovation gate processes, including new product ideation and renovation initiatives. Additionally, you will champion Design to Value by optimizing formulations for cost savings and improving the brand's bottom line. In the realm of New Product Development (NPD), you will be tasked with identifying market opportunities and developing product concepts in collaboration with R&D and consumer research teams. Your oversight of product prototypes, packaging, and positioning will ensure alignment with brand strategy. Collaboration with the Brand Building Team is essential to successfully hand over new products for execution and market launch. For Campaign Development & Execution, your role will involve developing compelling communication strategies based on deep consumer insights and brand positioning. You will create and oversee 360 campaign materials in collaboration with advertising agencies to ensure a cohesive and engaging brand message. Managing media mix strategies, executing campaigns, and conducting post-campaign evaluations will be crucial in assessing effectiveness and ROI. As a Process Champion, you will lead the Innovation Gate process to ensure timely execution of new product innovations and brand renovations. Implementing and refining the Design to Value process is essential for driving cost optimization without compromising product quality. You will also play a key role in developing and enhancing brand strategy, positioning, and insights to ensure continued relevance and differentiation in the market. Your key KPIs and Deliverables will include the successful development and launch of new products and packaging innovations, creation of impactful thematic campaigns and activation platforms, achievement of long-term bottom-line improvements through cost-effective innovation and formulation changes, and delivery of actionable brand insights and brand repositioning strategies. Key Interaction Points in this role will involve collaborating with Advertising Agencies to develop and execute creative campaigns, partnering with R&D teams to drive product and packaging innovation, and working closely with Consumer Research teams to gather insights and validate new concepts. To excel in this role, you will need to possess strong strategic mindset with the ability to understand market trends and consumer behavior, proven capability in innovation and creativity in product and packaging development, exceptional project management skills to oversee complex initiatives from ideation to execution, excellent communication and collaboration skills to manage cross-functional teams and external partners, and analytical acumen to track and evaluate the effectiveness of campaigns and innovation initiatives. The desired outcomes of your efforts will include the development of robust brand insights, positioning, and definition, successful brand repositioning to align with evolving consumer needs and market dynamics, and continuous improvement in brand perception and market share through innovative products and campaigns.,

Posted 2 days ago

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3.0 - 5.0 years

0 Lacs

Jaipur, Rajasthan, India

On-site

Job Description Business Development Manager Location: Jaipur, Rajasthan Key Responsibilities: Develop and execute strategic business development plans for Moustache in the assigned region or cluster, aiming to onboard high-quality properties into the Moustache network. Identify and assess potential properties that align with Moustaches standards in terms of location, infrastructure quality, facilities, and owner engagement. Deliver compelling pitches of Moustaches partnership and franchise models, articulating the value proposition effectively. Negotiate and finalize commercial agreements with property owners, ensuring mutually beneficial partnerships. Build and nurture strong relationships with property owners and key stakeholders to foster long-term collaboration. Serve as a key liaison between property owners and Moustache's internal teams, ensuring seamless operations, marketing, revenue management, customer support, and financial workflows. Analyze market trends, property performance, and competitive landscape to identify growth opportunities and inform decision-making. Act as a brand ambassador, consistently representing Moustaches ethos and maintaining a high standard of professionalism. Skills & Qualifications: Experience: 36 years in sales or business development, preferably within the hospitality or real estate industry. Analytical Acumen: Proven ability to evaluate data, structure strategies, and negotiate complex business deals. Relationship Building: Strong interpersonal skills with a professional demeanor, capable of maintaining and deepening client relationships. Ownership & Initiative: High degree of self-motivation with a proactive, roll-up-your-sleeves approach to problem-solving and task completion. Collaboration: Experience working in cross-functional setups, coordinating with diverse teams across operations, marketing, finance, and more. Local Expertise: Comprehensive knowledge of the local market, with insights into property dynamics and regional opportunities. Industry Insight: Familiarity with hospitality or real estate market trends is an added advantage. Key Attributes: Strong communication and presentation skills. Ability to work in a dynamic, fast-paced environment. Results-driven with a focus on exceeding targets. This position offers the opportunity to play a pivotal role in shaping Moustaches growth trajectory by identifying and fostering valuable partnerships that align with the brands commitment to excellence and innovation in the hospitality sector.

Posted 5 days ago

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5.0 - 10.0 years

5 - 10 Lacs

Hyderabad, Telangana, India

On-site

Key Responsibilities: Performance & Digital Marketing: Develop and execute comprehensive performance marketing strategies focused on customer acquisition, conversion, and retention across digital channels. Conduct in-depth market research, competitor analysis, and customer segmentation to optimize campaign targeting and messaging. Collaborate seamlessly with cross-functional teams (e.g., creative, sales) to develop compelling marketing assets and ensure consistent brand messaging. Manage and optimize digital advertising campaigns across various platforms, including budget allocation, bid management, A/B testing, and landing page optimization. Analyze key performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLV) to inform data-driven decision-making and continuous optimization. Utilize and master various marketing tools including, but not limited to, Google Ads, Facebook Ads Manager, Google Analytics, and Mobile Measurement Partners (MMPs) & tracking platforms. Prepare and present comprehensive performance reports and strategic insights to senior management. Stay abreast of the latest industry trends, digital marketing technologies, and best practices, proactively identifying opportunities for innovation. Drive all marketing campaigns within allocated budgets, ensuring a positive Return on Investment (ROI). Develop and implement data-driven marketing strategies that are directly aligned with overall business goals. Brand Marketing: Develop, implement, and manage comprehensive brand strategies that align with Aliens Group's vision, values, and long-term objectives. Oversee and ensure consistent brand representation and messaging across all touchpoints, including digital platforms, print media, social media, events, and customer interactions. Conduct thorough market research to gain insights into customer preferences, market trends, and competitor brand strategies. Collaborate closely with Marketing and Creative teams to conceptualize and develop compelling brand content and design assets that resonate with target audiences. Lead the planning and execution of impactful marketing campaigns for both new and existing projects, maximizing brand visibility and recall. Analyze the effectiveness of brand marketing initiatives to provide data-driven insights for optimization of future strategies. Monitor brand sentiment across various channels and respond promptly and effectively to maintain a positive brand image and reputation. Build and nurture strong relationships with media partners, industry influencers, and other key stakeholders to enhance brand reach and credibility. Effectively manage the brand budget, ensuring cost-effective execution of all brand marketing activities. Continuously stay updated on industry trends, emerging technologies, and consumer behavior to bring innovative ideas and maintain Aliens Group's position at the forefront of the real estate market. Candidate Profile: Education: MBA/PGDM from a Top NIRF Ranked campus (IIM, IIT, NIT) in Marketing or an equivalent relevant field. Experience: Proven experience of at least 2+ years as a Marketing Specialist or similar role, with a strong preference for candidates from the real estate, FMCG, or e-commerce sectors. Analytical Acumen: Extremely comfortable with numbers, sales planning, and adept at preparing budgets and approving expenditures. Digital Marketing Expertise: Hands-on experience working on major digital marketing platforms such as Google Ads (AdWords), Facebook Ads Manager, Mobile Measurement Partners (MMPs), and various tracking platforms. Research Tools: Knowledge and experience with research tools such as SEMRUSH, etc. Campaign Execution & Reporting: Proven experience in executing both mobile and web marketing campaigns and providing comprehensive reporting on their performance. Leadership & Collaboration: Ability to lead a team of specialists, fostering a collaborative environment and promoting professional development. Strategic Thinking: Strong ability to translate business goals into effective marketing strategies. Communication: Excellent verbal and written communication skills with the ability to present complex information clearly and concisely to senior management.

Posted 2 weeks ago

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2.0 - 5.0 years

2 - 5 Lacs

Bengaluru / Bangalore, Karnataka, India

On-site

Responsibilities: Strategic Planning & Execution: Lead the end-to-end management of critical strategic initiatives from ideation to implementation, ensuring alignment with overall company objectives. This includes defining project scope, developing detailed plans, and tracking progress. Cross-Functional Collaboration: Partner closely with senior leadership and management teams across various business units (e.g., Product, Marketing, Sales, Operations) to gain buy-in, gather insights, and ensure successful execution of initiatives. Hands-on Execution: Be prepared to roll up your sleeves and work directly within functional teams to implement strategies, solve problems, and drive tangible results. This is not a purely advisory role; active participation in execution is essential. Problem Solving in Ambiguity: Thrive in an environment with inherent ambiguity, proactively identifying challenges, breaking down complex problems, and developing actionable solutions with limited initial information. Data Analysis & Insights: Utilize data to inform strategic decisions, evaluate initiative effectiveness, and identify areas for optimization. Stakeholder Management: Effectively communicate progress, challenges, and solutions to all relevant stakeholders, including executive leadership. Customer/Partner Engagement (Plus): Leverage experience in leading customer and/or partner engagement and retention strategies, particularly within a B2B or B2C startup environment, to enhance initiative success. Qualifications: MBA is a Must: Master of Business Administration (MBA) from a top 20 globally recognized business school. Post-MBA Experience: 1.5 - 2 years of relevant work experience post-MBA. Pre-MBA Education: Bachelor's degree in Engineering (B.Tech) or any other relevant graduate degree. Pre-MBA Work Experience: 1 - 3 years maximum of pre-MBA work experience. Demonstrated Leadership: Proven ability to lead projects, influence stakeholders, and drive outcomes in a fast-paced environment. Analytical Acumen: Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights. Communication Skills: Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely to diverse audiences. Adaptability: Highly adaptable and comfortable navigating change and uncertainty. Technical Proficiency (Plus): High proficiency in Microsoft Excel. Basic ability to use SQL for data extraction and analysis will be a significant advantage.

Posted 3 weeks ago

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5.0 - 7.0 years

0 Lacs

Bengaluru / Bangalore, Karnataka, India

On-site

Job Category Customer Success Job Details About Salesforce We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place. Human-Centered Change Management, you will serve as a strategic advisor, partnering with Salesforce customers to optimize platform value realization through the design and implementation of change strategies that prioritize the human aspect of transformative change. Working collaboratively with customers and Salesforce delivery teams, you will drive impactful team dynamics, cultivate awareness, and secure alignment with a unified change vision. Leading essential change management and enablement initiatives, you will establish the groundwork for successful and enduring change adoption. Additionally, you will provide guidance, coaching, and mentorship to members of the project team. Responsibilities: Strategic Change Leadership: Partner with customers to develop and execute comprehensive change management strategies aligned with organizational goals and Salesforce platform implementation. Analyze the human impact of technological changes and develop adaptive strategies to address organizational challenges. Proactive Engagement and Team Building: Proactively foster high-impact team dynamics, building awareness and securing buy-in for shared change objectives. Collaborate closely with customers and Salesforce delivery teams to ensure alignment and commitment to the change vision. Key Change Management Initiatives: Lead critical change management and enablement activities to facilitate successful and sustained change adoption. Design and implement tailored training programs for stakeholders at all levels to ensure effective utilization of Salesforce platform capabilities. Oversight and Mentoring: Provide oversight, coaching, and mentoring to project team members, guiding them in executing change management strategies effectively. Foster a culture of continuous learning and development within the project team. Facilitate the integration of change management processes into projects. Work closely with administrators, BAs, Solutions Architects and developers to understand system changes and ensure alignment with change management strategies. Qualifications: Prosci Certification or equivalent is mandatory, with demonstrated expertise in change management within the context of technology implementations. Salesforce experience is highly desirable. Background in technology or digital transformation projects, showcasing advanced problem-solving abilities and analytical acumen. Minimum of 5 years of dedicated experience in change management, with a strong foundation in Instructional Design. Excellent communication and interpersonal skills, with a proven ability to collaborate effectively across cross-functional teams. Overview: The Manager, Human-Centered Change Management, is a pivotal leader who drives transformative change within organizations by prioritizing the human aspect of change and ensuring alignment with organizational goals and Salesforce platform capabilities. If you are a seasoned Change Management Professional with a track record of success in guiding organizations through complex technology implementations, we invite you to apply and contribute to our mission of driving impactful and sustainable change. Accommodations If you require assistance due to a disability applying for open positions please submit a request via this . Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Posted 1 month ago

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3.0 - 5.0 years

15 - 25 Lacs

Bengaluru

Work from Office

Join a leading digital wealth platform in a high-impact strategy role. Use your financial and analytical skills to drive key initiatives, work with leadership, and shape business decisions in a fast-paced, growth-focused environment.

Posted 1 month ago

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