Role: Quick Commerce Lead Department: E-Commerce Location: Bangalore Experience: 6–10 years (incl. 2–3 years in Q-commerce) Industry: FMCG, D2C, Personal Care, Healthcare About The Role We're looking for a dynamic Quick Commerce Lead to drive growth across platforms like Blinkit, Zepto, Instamart, and BB Now. The ideal candidate will have hands-on Q-commerce experience, strong analytical skills, and a background in fast-paced consumer categories. Key Responsibilities Lead platform growth, assortment, pricing, and promotions Manage key accounts and platform relationships Oversee catalog, visibility, and campaign execution Align with supply chain teams for operational excellence Track performance metrics and consumer insights Requirements MBA or equivalent preferred 6–10 years in eCommerce/modern trade, with Q-commerce exposure Strong negotiation, analytics, and platform management skills Experience in FMCG or personal care/healthcare is a plus Why Join Us? Work with a market-leading personal & healthcare brand Drive high-impact digital growth initiatives Engage directly with cross-functional leaders Show more Show less
As a Brand Development & Innovation professional, your primary responsibility will be to drive consumer insight development in order to identify market trends, consumer needs, and opportunities for brand growth. You will lead the Innovation Funnel by developing new products, packaging, and activation platforms to enhance brand equity. Collaborating with cross-functional teams is key to ensuring smooth innovation gate processes, including new product ideation and renovation initiatives. Additionally, you will champion Design to Value by optimizing formulations for cost savings and improving the brand's bottom line. In the realm of New Product Development (NPD), you will be tasked with identifying market opportunities and developing product concepts in collaboration with R&D and consumer research teams. Your oversight of product prototypes, packaging, and positioning will ensure alignment with brand strategy. Collaboration with the Brand Building Team is essential to successfully hand over new products for execution and market launch. For Campaign Development & Execution, your role will involve developing compelling communication strategies based on deep consumer insights and brand positioning. You will create and oversee 360 campaign materials in collaboration with advertising agencies to ensure a cohesive and engaging brand message. Managing media mix strategies, executing campaigns, and conducting post-campaign evaluations will be crucial in assessing effectiveness and ROI. As a Process Champion, you will lead the Innovation Gate process to ensure timely execution of new product innovations and brand renovations. Implementing and refining the Design to Value process is essential for driving cost optimization without compromising product quality. You will also play a key role in developing and enhancing brand strategy, positioning, and insights to ensure continued relevance and differentiation in the market. Your key KPIs and Deliverables will include the successful development and launch of new products and packaging innovations, creation of impactful thematic campaigns and activation platforms, achievement of long-term bottom-line improvements through cost-effective innovation and formulation changes, and delivery of actionable brand insights and brand repositioning strategies. Key Interaction Points in this role will involve collaborating with Advertising Agencies to develop and execute creative campaigns, partnering with R&D teams to drive product and packaging innovation, and working closely with Consumer Research teams to gather insights and validate new concepts. To excel in this role, you will need to possess strong strategic mindset with the ability to understand market trends and consumer behavior, proven capability in innovation and creativity in product and packaging development, exceptional project management skills to oversee complex initiatives from ideation to execution, excellent communication and collaboration skills to manage cross-functional teams and external partners, and analytical acumen to track and evaluate the effectiveness of campaigns and innovation initiatives. The desired outcomes of your efforts will include the development of robust brand insights, positioning, and definition, successful brand repositioning to align with evolving consumer needs and market dynamics, and continuous improvement in brand perception and market share through innovative products and campaigns.,
🚀, We’re Hiring: Assistant Brand Manager / Brand Manager – Emami Ltd. Emami Ltd. is looking for a passionate and driven Assistant Brand Manager / Brand Manager to join our Marketing team in Mumbai. This role is ideal for someone who thrives on building strong brands, shaping strategy, and driving impactful consumer connections. Key Responsibilities Build, nurture & grow the brand’s equity in line with strategic objectives. Define brand identity, positioning, communication, pricing, packaging & promotions. Partner with Sales, R&D, and cross-functional teams to deliver winning brand strategies. Lead ATL & BTL campaigns, ensuring maximum ROI through effective media planning. Drive new product development, brand extensions, and market entry strategies. Monitor competition, market dynamics & retail audits to design impactful initiatives. Manage budgets, P&L, and ensure brand objectives (topline & bottom-line) are achieved. Mentor & guide brand executives, fostering a performance-driven culture. What We’re Looking For Strong experience in brand management/marketing with proven track record. Strategic thinker with creative flair and strong business acumen. Hands-on experience in ATL, BTL, digital campaigns, product launches, and market research. Excellent collaboration and leadership skills to work across departments and agencies.
Brand Consultant – Baby Care (Retainer, 6–8 Months) We are seeking an experienced Brand Consultant (Retainer) to lead the launch of our Baby Care category . This is a short-term engagement (6–8 months) where the consultant will play a pivotal role in shaping the brand from the ground up – from strategy and product development to go-to-market execution. Key Responsibilities: Define the brand vision, positioning, and value proposition for the Baby Care portfolio. Conduct market research and consumer insight mining to identify gaps and opportunities in the Baby Care segment. Lead New Product Development (NPD) : concept to execution (product design, packaging, pricing, testing). Create go-to-market strategies including distribution model, retail activation, digital campaigns, and launch calendar. Drive ATL & BTL launch campaigns , ensuring strong parent and caregiver connect. Partner with R&D, Sales, Supply Chain, and agencies to ensure timely and successful product rollout. Establish launch metrics (awareness, trials, adoption) and monitor post-launch performance. Requirements: 7–8+ years of experience in FMCG brand management/consulting with a must-have background in Baby Care category (soaps, lotions, wipes, shampoos, diapers, etc.). Proven success in new product/category launches and market entry strategies . Strong expertise in consumer insights, innovation, and go-to-market planning. Hands-on experience with ATL/BTL execution and integrated marketing campaigns. Ability to deliver outcomes within a fixed-term retainer engagement .
We’re Hiring: Assistant Brand Manager / Brand Manager – Emami Ltd. Emami Ltd. is looking for a passionate and driven Assistant Brand Manager / Brand Manager to join our Marketing team in Mumbai . This role is ideal for someone who thrives on building strong brands, shaping strategy, and driving impactful consumer connections. What you’ll do: Build, nurture & grow the brand’s equity in line with strategic objectives. Define brand identity, positioning, communication, pricing, packaging & promotions. Partner with Sales, R&D, and cross-functional teams to deliver winning brand strategies. Lead ATL & BTL campaigns, ensuring maximum ROI through effective media planning. Drive new product development, brand extensions, and market entry strategies. Monitor competition, market dynamics & retail audits to design impactful initiatives. Manage budgets, P&L, and ensure brand objectives (topline & bottom-line) are achieved. Mentor & guide brand executives, fostering a performance-driven culture. What we’re looking for: Strong experience in brand management/marketing with proven track record. Strategic thinker with creative flair and strong business acumen. Hands-on experience in ATL, BTL, digital campaigns, product launches, and market research . Excellent collaboration and leadership skills to work across departments and agencies. At Emami, you’ll have the opportunity to work on iconic brands, drive innovation, and make a visible impact in a fast-evolving market. If you’re excited to build brands that connect deeply with consumers and want to be part of one of India’s leading FMCG companies — apply now! You can also share your CV at - shilpa.bhowmick@emamigroup.com or janhavi.singh@emamigroup.com