Brand Activation Manager

Position:

Department:

Reporting To:

Key Responsibilities

• Plan, coordinate, and execute

  on-ground and digital marketing activation campaigns

  aligned with brand and business goals
• Conceptualize and manage

  BTL / ATL / TTL activations

  , including events, mall activations, site activations, roadshows and corporate engagements
• Coordinate with

  internal teams (sales, CRM, branding, procurement)

  and external partners (agencies, vendors, printers, performers)
• Oversee

  end-to-end execution

  of marketing activities — from planning to implementation and reporting
• Track campaign performance and share

  activation reports and recommendations

• Manage

  budgets, POs, and vendor negotiations

  to ensure cost-effective execution
• Ensure all brand communication follows

  brand guidelines

• Support

  product launches, festive campaigns, and community initiatives

Skills & Competencies

• Strong project management and execution skills
• Excellent coordination and vendor management abilities
• Creative thinking and problem-solving mindset
• Strong communication and negotiation skills
• Ability to handle multiple projects in a fast-paced environment

Qualification & Experience

• Graduate / MBA in Marketing preferred
• 3–7 years of relevant experience in

  marketing activations / events / brand promotions

• Experience in real estate / Consumer Durables / Banking will be an added advantage.

KPIs

• Successful execution of planned activations
• Timely delivery and budget adherence
• Quality of brand visibility and engagement
• Stakeholder and vendor satisfaction

Share your resume at Kanika.bhambri@bptp.com