Brand Activation Manager

Were Hiring | ER – Brand Activation (Beauty & Personal Care)

Location: Mumbai | Full-time, On-site

Experience: 10–12 Years

Domain: Brand Management / Marketing (Beauty or FMCG)

Client: Confidential (Beauty & Personal Care Brand)

About the Role:

We’re seeking an experienced marketing professional to lead brand activation, innovation launches, and 360 campaigns for a fast-growing beauty and personal care brand. The role demands a consumer-first mindset, strong execution skills, and the ability to drive cross-channel marketing and portfolio growth.

Key Responsibilities:

Drive brand strategy, GTM plans, and 360 marketing across GT, MT & e-commerce channels.

Lead end-to-end product launches, media planning, and execution.

Create digital-first campaigns with influencers and content partners.

Partner with cross-functional teams to deliver consistent business growth.

Ensure innovation, pricing strategy, and portfolio alignment with brand goals.

Requirements:

10–12 years in brand management or marketing (beauty or FMCG preferred).

Proven record of delivering growth through innovation and execution.

Strong understanding of consumer insights, pricing, and media planning.

MBA in Marketing or equivalent qualification.

Contact: saumya@skyleaf.global