Brand Activation Manager

Company: Coffee Culture Group

Brands: Coffee Culture | Morjim Culture | Anjuna Culture | Unseen | Uncultured

Location: Goa / Mumbai / Surat (with travel across India)

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About the Role

If you think of events as experiences and not checklists this role is for you.

We're looking for an Event & Brand Activation Manager who can take charge of all experiential programming across our caf, bar, and hotel formats from Coffee Culture's community pop-ups to Uncultured's speakeasy nights, from sunrise yoga at Unseen to sundowners at Morjim & Anjuna Culture.

Your job To make sure every activation, festival, or collaboration is executed flawlessly, emotionally connects with the audience, and builds the lifestyle we stand for Coffee. Culture. Connection.

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Key Responsibilities

Plan & Execute Events: Oversee the full calendar of in-house events, collaborations, and festivals across all brands from concept to execution.

Creative Brand Activations: Design and execute interactive experiences like pottery workshops, yoga mornings, bar takeovers, live music nights, or mixology masterclasses.

Artist & Vendor Management: Coordinate with artists, performers, dcor, sound, and production teams to ensure every detail hits the right vibe.

Cross-Brand Coordination: Align event calendars and communication across Coffee Culture, Unseen, Uncultured, Morjim Culture, and Anjuna Culture ensuring each activation reflects the brand tone and community.

Marketing Collaboration: Work closely with the marketing team for pre-event promotion, influencer tie-ups, and post-event coverage.

Budget & Reporting: Manage event budgets, vendor payments, and post-event reports for impact analysis.

Seasonal Programming: Plan quarterly cultural calendars summer, monsoon, festive, and holiday seasons blending brand philosophy with community relevance.

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What You Bring

25 years of hands-on experience in event management / hospitality activations / brand marketing.

A natural eye for aesthetics and detail from music and mood to lighting and storytelling.

Strong communication and coordination skills with teams, artists, and collaborators.

A love for coffee, culture, and nightlife and the energy to manage multiple venues across cities.

An understanding of how caf culture, bar culture, and boutique hospitality come together to create experiences people remember.

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Perks & Culture

Work with India's most vibrant caf and bar brands redefining Coffee & Culture.

Be part of a creative, passionate, travel-loving team that builds experiences, not just events.

Exposure to diverse formats cafs, sundowner bars, boutique hotels, and speakeasies.

Endless coffee. Endless music. Endless memories.