Brand Activation Manager

As a Brand Activations Manager at Traya, you will play a crucial role in planning and executing consumer-facing brand experiences. Your passion and results-driven mindset will be essential in creating innovative on-ground and digital brand activations to enhance visibility, drive engagement, and establish meaningful connections with the target audience. Key Responsibilities: - Develop and implement brand activation strategies in alignment with overall marketing and brand objectives. - Utilize consumer insights to shape activation ideas that resonate with the target demographic. - Collaborate with internal teams and external partners to design and execute impactful campaigns. - Lead the end-to-end planning and execution of various activations such as events, sampling programs, pop-ups, sponsorships, and digital extensions. - Ensure that all activations are on-brand, consumer-centric, and deliver measurable ROI. - Collaborate closely with sales, business, creative, digital, and PR teams to ensure seamless integration and amplification of brand activations. Qualifications: - Bachelor's degree in Marketing, Business, or related field; MBA preferred. - 2-3 years of experience in brand marketing, activations, or experiential marketing, ideally within FMCG, beauty, lifestyle, or retail sectors. - Deep understanding of consumer behavior, events, and brand storytelling. - Proven track record of successfully executing on-ground and digital brand experiences. - Strong project management, negotiation, and communication skills. - Ability to thrive in a fast-paced, cross-functional environment. Founded in 2019, Traya is one of India's largest digital health-tech platforms dedicated to providing holistic solutions for hair loss. With a customer base of over 2.5L+ and a significant month-over-month growth, Traya integrates Ayurveda, Allopathy, and Nutrition to address hair loss and destigmatize the associated emotional impacts. The company's success is rooted in its diagnostic capabilities, offering tailor-made hair kits and personalized guidance through medically-trained hair coaches and proprietary technology.,