Brand Activation Manager

Company: Coffee Culture Group

Brands: Coffee Culture | Morjim Culture | Anjuna Culture | Unseen | Uncultured

Location: Goa / Mumbai / Surat (with travel across India)

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About the Role

If you think of events as experiences and not checklists — this role is for you.

We’re looking for an Event & Brand Activation Manager who can take charge of all experiential programming across our café, bar, and hotel formats — from Coffee Culture’s community pop-ups to Uncultured’s speakeasy nights, from sunrise yoga at Unseen to sundowners at Morjim & Anjuna Culture.

Your job? To make sure every activation, festival, or collaboration is executed flawlessly, emotionally connects with the audience, and builds the lifestyle we stand for — Coffee. Culture. Connection.

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Key Responsibilities

• Plan & Execute Events: Oversee the full calendar of in-house events, collaborations, and festivals across all brands — from concept to execution.

• Creative Brand Activations: Design and execute interactive experiences like pottery workshops, yoga mornings, bar takeovers, live music nights, or mixology masterclasses.

• Artist & Vendor Management: Coordinate with artists, performers, décor, sound, and production teams to ensure every detail hits the right vibe.

• Cross-Brand Coordination: Align event calendars and communication across Coffee Culture, Unseen, Uncultured, Morjim Culture, and Anjuna Culture — ensuring each activation reflects the brand tone and community.

• Marketing Collaboration: Work closely with the marketing team for pre-event promotion, influencer tie-ups, and post-event coverage.

• Budget & Reporting: Manage event budgets, vendor payments, and post-event reports for impact analysis.

• Seasonal Programming: Plan quarterly cultural calendars — summer, monsoon, festive, and holiday seasons — blending brand philosophy with community relevance.

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What You Bring

• 2–5 years of hands-on experience in event management / hospitality activations / brand marketing.

• A natural eye for aesthetics and detail — from music and mood to lighting and storytelling.

• Strong communication and coordination skills with teams, artists, and collaborators.

• A love for coffee, culture, and nightlife — and the energy to manage multiple venues across cities.

• An understanding of how café culture, bar culture, and boutique hospitality come together to create experiences people remember.

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Perks & Culture

• Work with India’s most vibrant café and bar brands — redefining Coffee & Culture.

• Be part of a creative, passionate, travel-loving team that builds experiences, not just events.

• Exposure to diverse formats — cafés, sundowner bars, boutique hotels, and speakeasies.

• Endless coffee. Endless music. Endless memories.