Brand Activation Manager

Role Overview: You will be responsible for overseeing all experiential programming across various formats of Coffee Culture Group's brands, ensuring flawless execution, emotional connection with the audience, and building the lifestyle the company stands for - Coffee. Culture. Connection. This includes managing events, brand activations, and collaborations across cafs, bars, and hotels. Key Responsibilities: - Plan and execute a diverse range of in-house events, collaborations, and festivals from concept to execution. - Design and implement creative brand activations such as pottery workshops, yoga mornings, live music nights, and mixology masterclasses. - Coordinate with artists, performers, dcor, sound, and production teams to ensure every detail aligns with the desired vibe. - Align event calendars and communication across multiple brands under Coffee Culture Group to reflect the brand tone and community. - Collaborate with the marketing team for pre-event promotion, influencer tie-ups, and post-event coverage. - Develop quarterly cultural calendars for different seasons, blending brand philosophy with community relevance. Qualification Required: - Minimum 5 years of hands-on experience in event management, hospitality activations, or brand marketing. - Strong aesthetic sense and attention to detail in areas like music, mood, lighting, and storytelling. - Excellent communication and coordination skills with internal teams, artists, and collaborators. - Passion for coffee, culture, and nightlife, with the ability to manage multiple venues across different cities. - Understanding of how caf culture, bar culture, and boutique hospitality converge to create memorable experiences. Note: No additional details about the company were provided in the job description.,