Brand Activation Manager

As a Brand Activations Manager, your role involves driving offline consumer engagement through BTL marketing initiatives such as events, roadshows, in-store promotions, and community programs. Key Responsibilities: - Strategy & Planning: - Design and implement BTL strategies to enhance brand presence. - Identify key touchpoints and develop consumer-centric activations. - Analyze market trends and monitor competitor activities. - Execution & Operations: - Oversee end-to-end execution of events, sampling, and promotions. - Coordinate with internal teams, agencies, and vendors. - Ensure brand consistency and adhere to budgets/logistics. - Stakeholder & Vendor Management: - Collaborate with third-party partners and negotiate contracts. - Maintain relationships with retail, sponsor, and community partners. - Performance & Reporting: - Monitor KPIs including footfall, engagement, and ROI. - Provide post-event insights and refine strategies based on analytics. - Team Management: - Lead and train promoters and brand ambassadors. - Ensure effective delivery of brand messaging. Key Skills: - Strong BTL marketing and offline engagement expertise - Proficient in project management, negotiation, and multitasking - Creative mindset coupled with executional excellence - Data-driven approach with strong analytical skills - Willingness to travel frequently Experience & Qualifications: - 2-3 years of experience in BTL marketing/brand activation - MBA from a Premier B-School (mandatory) - Industry exposure in FMCG, retail, telecom, or entertainment - Hands-on experience with experiential marketing, sponsorships, roadshows Please Note: This job description does not include any additional details about the company.,