Branch Sales Manager - Home Loan/ LAP

Channel Focus:

Role Overview

Branch Sales Manager

Key Responsibilities

Business Development (Open Market)

• Source loan files directly from the

  open market

  via field sales, outreach, and local campaigns.
• Create strong catchment penetration by visiting

  residential pockets, real estate hubs, builder sites, and commercial markets

  .
• Maintain pipeline discipline, daily market coverage, and lead conversion hygiene in CRM.
  

Connector Network Management

• Identify, onboard, and enable

  connectors

  including mortgage distributors, property brokers, builder channel partners, referral agents, CAs, architects/interiors, and local influencers.
• Drive productivity from each connector by training them on loan offerings, policies, and process flow.
  
• Conduct periodic joint field activities, touchpoint engagement, and incentive alignment with connectors.
  

Branch Sales Ownership

• Deliver

  Home Loan and LAP disbursal targets

  month-on-month.
• Manage login-to-disbursal improvements by ensuring quality sourcing and TAT discipline.
  
• Increase branch market share through visibility activities, branding, and localized promotions.
  

Process & Portfolio Quality

• Ensure adherence to credit policy, KYC norms, fraud filters, and document compliance.
  
• Maintain customer service standards and smooth loan processing coordination with internal ops/credit.
  

Qualifications & Experience

• Graduate (Any discipline)

  | MBA preferred

• 410 years

  in secured loan sales (HL + LAP/Mortgage/Loan Against Property)
• Must have

  field sales experience in open market

  and

  existing connector network

• Bank / HFC / NBFC secured lending background mandatory
  

Core Skills

• Market mapping & catchment planning
  
• Connector onboarding & productivity driving
  
• Lead generation + conversion from field
  
• Negotiation, relationship building, customer handling
  
• Understanding of HL/LAP policies and mortgage documentation