Backend Sales Executive

Job Overview:

We are looking for a dynamic and self-driven Customer Engagement Executive to support our B2B sales operations. The ideal candidate will handle inbound inquiries, outbound communications, lead tracking, and coordination with internal teams to ensure efficient sales support and customer engagement.

Job Responsibilities:

• Manage and optimize India MART listings to boost brand visibility and lead generation.
• Promptly respond to B2B inquiries and follow-ups, ensuring high-quality customer engagement.
• Perform cold calling and tele-calling to approach potential customers, dealers, and distributors.
• Prepare accurate daily and monthly sales reports to support management planning and performance tracking.
• Maintain organized records of all marketing and sales data, including lead details, communications, and follow-up status.
• Manage customer databases using Excel and CRM tools to maintain up-to-date lead and client information.
• Execute Email, SMS, and WhatsApp marketing campaigns to engage and nurture leads.
• Coordinate with the sales and marketing teams for campaign execution, reporting, and customer communication follow-ups.

Qualifications & Skills Required:

• 1–3 years of experience in tele sales, customer engagement, or sales support roles.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently, manage multiple tasks, and meet targets in a fast-paced environment.
• Proficiency in MS Office (Excel, Word, PowerPoint) and CRM tools (such as Zoho, Salesforce, or equivalent).
• Basic understanding of B2B marketing and digital outreach techniques is a plus.