B2B Manager - Events & Partnership

At Suraasa, we are transforming the global teaching landscape by enabling teachers to upskill, grow, and find better career opportunities.

Manager – Events & B2B Growth

partnerships, and integrated marketing campaigns that connect with school leaders, policymakers,

and higher education decision-makers. This is a strategic and execution-heavy role, responsible for

conceptualising, promoting, and monetising education events, conferences, and forums that

generate high-quality leads and deliver measurable business outcomes. The individual will be

accountable for achieving a minimum 50x ROI through event-driven sales conversions.

Location: Hyderabad

Key Accountability & Responsibilities

1. Strategy & Planning

• Design an annual B2B marketing and events roadmap aligned with Suraasa’s sales and brand objectives.
• Identify key industry events, conferences, and leadership forums for participation or sponsorship.
• Conceptualise proprietary Suraasa-branded summits, roundtables, and leadership dialogues that enhance visibility and drive lead generation.
• Align events with broader brand and thought-leadership campaigns.

2. Event Management & Execution

• Plan, budget, and execute national and international events, including venue selection, logistics, vendor management, and on-ground branding.
• Curate content themes, speaker panels, and session formats in collaboration with internal experts and partners.
• Ensure end-to-end lead capture, data tracking, and post-event conversion via CRM (HubSpot preferred).
• Own and track event ROI, ensuring every initiative translates into qualified leads and sales outcomes.

3. Marketing & Promotions

• Develop and execute integrated marketing campaigns (digital, social, email, print, PR) to maximise participation and visibility for each event.
• Partner with the marketing team to design collaterals, videos, microsites, and social media campaigns that reinforce brand positioning.
• Ensure pre-event buzz and post-event amplification through media coverage, content marketing, and digital storytelling.
• Manage marketing budgets, media spends, and vendor relationships effectively.
• Leverage LinkedIn and industry networks for influencer marketing and targeted outreach.

4. Partnerships & Alliances

• Build and nurture strategic partnerships with school associations, educational boards, and EdTech collaborators.
• Secure event sponsorships and co-branded opportunities with industry stakeholders.
• Represent Suraasa at events as a brand spokesperson and thought leader.

5. Revenue & ROI Ownership

• Create measurable impact through lead generation, sales pipeline growth, and brand equity.
• Drive a minimum 50x ROI through event-driven business and partnerships.
• Analyse performance data to continuously optimise event, marketing, and sales alignment.

6. Leadership & Collaboration

• Lead a cross-functional team of event coordinators, marketing executives, designers,
• and external agencies.
• Work closely with Sales, Product, and Brand teams to align messaging and ensure seamless follow-up.
• Establish SOPs and scalable frameworks for B2B event marketing operations.

7. Sales & Strategy

• Manage end-to-end sales cycle from lead generation to closure.
• Build strong relationships with school leaders (principals, trustees, directors).
• Convert VP’s event strategy in alignment with VP.
• Track pipeline health, maintain CRM dashboards, and report progress.
• Partner with the operations team to ensure seamless onboarding of schools
• Deliver monthly / quarterly revenue targets through new and repeat business
• Maintain a strong, predictable sales pipeline with quality leads at each stage.
• Continuously share competitive insights and customer feedback to improve offerings.

Key Performance Indicators (KPIs):

• Number of events executed annually.
• Event participation and engagement metrics.
• Number of qualified B2B leads generated.
• 50x ROI through sales from leads generated.
• Partnership and sponsorship revenue achieved.
• Media coverage, brand reach, and digital impressions.

Why Join Us?

• Be part of a mission-driven company that’s transforming the global teaching landscape.
• Lead strategic events and partnerships that directly impact business growth and industry visibility.
• Enjoy creative freedom to design and execute large-scale education forums and B2B initiatives.
• Work with passionate educators, marketers, and leaders in a dynamic, growthfocused environment.