Associate Director

Role Overview: As the Associate Director of the Executive Education Division, you will be instrumental in defining the strategic direction and ensuring operational excellence for the Open and AMP programmes. Your extensive experience in revenue generation, engagement with research centers, and comprehensive planning will be crucial for the success of the division. A key aspect of your leadership role will involve developing both B2B and B2C verticals, enhancing lead to enrollment conversions, and spearheading Salesforce CRM implementations and digital transformation initiatives. Key Responsibilities: - Devise and implement comprehensive business development strategies to drive sustainable revenue growth in both B2B and B2C segments. - Conduct thorough market analyses, assess competitive landscapes, and implement effective pricing and promotional strategies for diverse client bases. - Oversee lead generation for AMP programmes and prioritize the digital marketing channel mix for B2B and B2C contexts. - Optimize digital marketing campaigns for lead quality and quantity, reduce cost per enrollment, and onboard new digital marketing channels. - Engage with internal research centers to collaborate on curriculum design for the AMP portfolio and arrange training sessions for business development and admission teams. - Develop and execute a visionary strategic plan for the open and AMP Division, aligning with organizational objectives and integrating comprehensive planning for short and long-term goals. - Manage budgets, collaborate on annual planning, and utilize financial forecasting techniques to project future revenues and expenses. - Implement strategies to improve conversions from lead to enrollment across both B2B and B2C channels. - Analyze data to enhance the enrollment process and actively participate in Salesforce CRM implementation for effective lead management and customer relationship building. - Lead digital transformation initiatives to enhance operational efficiency and participant experience. Qualifications Required: - MBA with specific skills in market understanding, strategy planning, negotiation, revenue generation, relationship management, team leadership, and cross-functional collaboration. - Desirable experience of 15+ years in relevant roles. (Note: Omitted additional details of the company as it was not present in the provided job description),