Assistant Manager - Performance Marketing

About us:

Insomniacs have a bunch of very lovable people, and our clients just can’t seem to get enough of us. Maybe because we leave no stone unturned, and we swim through deserts, and trek across oceans to connect with your audience across the World of Wide Web.

Our office has a very high fire security: As a digital Marketing agency, we have a whole bunch of firecrackers working all under the same roof. These firecrackers include Creative artists, writers, social media managers, visualisers and dynamic minds working into digital solutions, website management, SEO and SEM.

Address: 203, 2nd Floor, Ackruti Star, MIDC Central Rd, Andheri East, Mumbai, Maharashtra 400093

Founded :2015

Team: 200+ members

Website https://insomniacs.in/ - 

Linked In : https://www.linkedin.com/company/beinsomniacs/about/ 

Instagram: https://www.instagram.com/beinsomniacs/

Roles & Responsibilities:

• Lead the planning, execution, and optimization of campaigns across Meta and Google platforms, including Facebook Ads Manager, Instagram, Google Ads, YouTube, and other relevant platforms.
• Develop and implement data-driven lead generation strategies that align with business objectives, target audience insights, and industry best practices.
• Leverage advanced targeting strategies, audience segmentation, and retargeting techniques to drive high-quality leads through paid media.
• Analyze and interpret lead generation campaign performance data, optimizing funnels and conversion paths to maximize lead volume and quality while maintaining cost efficiency.
• Collaborate with the creative team to develop compelling ad creatives, copy, and landing pages that resonate with target audiences and drive high conversion rates.
• Oversee A/B testing, landing page optimization, and lead nurturing tactics to improve campaign performance and conversion rates.
• Manage large advertising budgets effectively, ensuring optimal allocation and spending to achieve lead generation goals and maintain ROI.
• Stay up-to-date with industry trends, platform updates, and new lead generation tools on Meta and Google advertising platforms, integrating new strategies and technologies.
• Provide detailed reporting and performance analysis to senior stakeholders, highlighting key insights, campaign outcomes, and strategic recommendations for continuous improvement.
• Mentor and guide team members, sharing best practices for lead generation and campaign optimization

Requirements:

•  Proven 5+ years of experience in managing paid media campaigns with a strong focus on lead generation across Meta and Google platforms.
• Expertise in leveraging Google Ads, Facebook Ads Manager, Google Analytics, and other analytics tools to optimize lead generation campaigns.
• In-depth knowledge of lead generation strategies, including advanced targeting, retargeting, A/B testing, and optimization for high-quality conversions.
• Strong understanding of landing page optimization and conversion rate optimization techniques to improve lead quality and campaign performance.
• Experience managing large-scale budgets, with the ability to allocate resources effectively to meet lead generation goals.
• Exceptional analytical skills, with the ability to extract insights from data and adjust strategies to improve performance and ROI.
• Creative problem-solving skills, with the ability to craft compelling ad copy, design effective lead capture funnels, and drive audience engagement.
• Excellent communication and presentation skills, capable of reporting on campaign performance and advising senior stakeholders.
• Up-to-date knowledge of digital marketing trends, innovations, and best practices, especially around lead generation and conversion optimization.
• Experience mentoring or leading a team, with the ability to inspire collaboration and foster a high-performing team environment.