Assistant Manager - Market Research & SFE Business Analyst

About Alkem:

Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally over 50 countries. We have consistently been ranked amongst the five pharmaceutical companies in India. Our portfolio includes illustrious brands like Clavam, Pan, Pan-D, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India.

Key Responsibilities:

Market Intelligence & Analysis:

• Conduct in-depth qualitative and quantitative research on therapeutic areas, product portfolios, competitors, and industry trends.
• Analyze market performance using IQVIA, SMSRC, HealthPlix, and other syndicated data sources.
• Track and report KPIs including prescription trends, market share, brand performance, patient flow, and competitive dynamics.
• Collaborate with brand teams and leadership to provide data-driven insights for strategic initiatives, forecasting, and business planning.
• Identify opportunities in new therapy areas, geographies, or product launches based on market insights.

Sales Force Excellence:

• Analyze field effort data to generate actionable insights and improve operational effectiveness.
• Develop CRM-based analytics and track sales force KPIs (coverage, frequency, call average, PCPM, territory performance).
• Perform performance gap analysis at division, region, territory, and individual levels.
• Conduct territory alignment and mapping based on potential, geography, and workload.
• Support headcount planning and deployment strategies.

Dashboard & Presentation

• Design, automate, and maintain business dashboards in Excel, Power BI, or Tableau for clear visualization of market and sales data.
• Deliver regular performance reports and monthly divisional presentations for internal stakeholders

Stakeholder Management:

• Partner with sales, marketing, and external vendors to ensure research quality and relevance.
• Present findings and recommendations to leadership and cross-functional teams, leveraging AI-enabled platforms.

Project Management:

• Lead and support custom market research studies, including vendor coordination, survey design, data validation, and analysis.

Qualifications & Skills:

• Bachelor’s or Master’s degree in Pharmacy, Statistics, or related field.
• 2–5 years of experience in pharmaceutical market research, analytics, or consulting.
• Proficiency in Excel, PowerPoint, Power BI, and Tableau.
• Strong expertise in leveraging AI and automation solutions.
• Excellent analytical skills with the ability to translate complex datasets into actionable insights.
• Strong communication and presentation abilities.
• Solid understanding of pharmaceutical sales and marketing operations.