Assistant Manager - Brand Marketing

Who We Are

Fossil Group

is a global retailer specializing in the design, innovation and marketing of fashion lifestyle and accessory products. At the heart of Fossil Group's vision is a commitment to fostering creativity and delivering the best in design through its three core businesses: the Fossil brand; the Skagen brand; and a multi-brand watch portfolio business. This portfolio includes Armani Exchange, Diesel, DKNY, Emporio Armani, Kate Spade, Marc by Marc Jacobs, Michael Kors, Michele, Relic, Tory Burch and Zodiac. Fossil Group is constantly developing its businesses through core competencies in innovative branding, world-class design and dynamic global distribution.

Make An Impact

Role Summary

This role is for driven and young professional for

Brand Marketing team

, with understanding of brandsand marketing communication. The position will demand creating and implementing

brand strategy

andcommunication, protecting brand integrity and liaising with various

internal and external stakeholders

.Thinking on your feet, continuous learning and coming up with innovative solutions in a dynamic,growth led environment is absolutely required.

Key Responsibilities:-

This role entails brand managing the Fossil Group, which includes all categories of Fossil’s Group brands– Michael Kors and Diesel. Key responsibilities include the following and will provide an excellentlearning opportunity -

Brand Management:

Strategizing brand communications for the year and ensuring no compromise ismade to the brand’s integrity. Understanding brand ethos and guidelines, analyze brand positioningand build brand awareness by making the brand’s USPs stand out.

Customer Analysis:

Deep Dive and uncover customer insights and create appropriate customerpersonas

Marketing Campaigns:

Understanding and contributing to the overall brand-wise Marketing Plan.Creating and executing end to end brand led campaigns with in-depth planning.

PR and Events:

Plan and execute PR led campaigns and events for seasonal and speciallaunches/stories

Digital Marketing:

Proficient in brand communication, supporting Marketing - PR, CRM, Print, Digitaland influencers. Supervise creative development.

Celebrity Endorsements:

Manage celebrity brand ambassadors, execute seasonal shoots andcelebrity deliverables

Stakeholder Management:

Liaise with internal departments, external vendors and partners forcampaigns, content development, costing and negotiations. Should be a team player and excel inbuilding a good rapport within as well as outside the organization. Must be able to deal with regionaland global teams as per protocol for various day to day plans & reports.

Reports & Insights:

Drive campaign deliveries with all stakeholders within timelines and managereports and trackers for each campaign. Derive campaign insights from report w.r.t industrybenchmark and competition.

Professional Skills & Qualifications

MBA from a premier institute

(min 3 years of experience)Understanding of

brand communication, consumer behavior, celebrity endorsements and media mix

Prior experience in

Brand Management, Communications, PR, Print – Digit

al is a plusProficiency in MS Excel, PowerPoint & WordReady to learn, execute & take new initiativesProficient in communication skills and stakeholder managementLocation –

Bangalore

Reporting StructureReports to: Brand Manager India – Michael Kors and DieselCompany Info: www.fossil.com

Salary Type

Monthly

Job Location

Bangalore

Job Category

Marketing

Requisition ID

17660BR