Assistant Manager - Brand Marketing

Diversity and Inclusion is one of our core values and we aim to provide equal opportunities to all employees and applicants. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees.

We are currently seeking a brand manager, responsible for developing and executing the company’s brand strategy.  

Key Responsibilities

Brand Strategy & Communication:

• Responsible for developing, implementing and managing the brand strategy focused on positioning, market differentiation and consumer engagement.
• Ensure that the brand's vision, values and messaging are consistently and effectively communicated to the target audience across all channels.
• Identify and capitalize on new market opportunities through creative brand initiatives and innovations.
• Brand communication and social media marketing; handling all social media platforms of the company.

Campaign Creation & Execution:

• Lead the end-to-end process of creating and executing marketing campaigns (digital, social, influencer, PR, events, etc.) to drive brand awareness, engagement, and sales.
• Help develop compelling content and creative materials to support campaigns, ensuring they align with brand identity and target audience preferences.
• Monitor and optimize campaign performance, using metrics and consumer feedback to adjust strategies as needed.
• Identify co-branding and partnership opportunities that align with the brand’s values and goals.

Product Launches & Innovation:

• Work closely with the product development team to align brand strategy with product launches and innovations.
• Be the driving force behind go-to-market strategies for new products, ensuring their successful introduction and positioning in the market.

Consumer Insights and Market Research:

• Conduct market research, analyse consumer trends and gather insights to inform brand and marketing strategies.
• Monitor competitors and industry trends to identify opportunities and challenges for the brand.

Brand Equity and Awareness:

• Focus on building and maintaining a strong, authentic brand presence across all consumer touchpoints
• Manage relationships with agencies, partners, and influencers to amplify brand visibility.

Cross-functional Collaboration:

• Collaborate closely with sales, operations, product development, and customer service teams to ensure brand alignment across all touchpoints.
• Provide brand guidance and support to internal stakeholders, helping drive a unified vision across the organization.

Budget Management & Reporting:

• Develop and manage the brand marketing budget, ensuring effective allocation of resources for maximum return on investment.
• Track, analyse and report on key brand metrics, including awareness, sales growth, consumer engagement, retention and campaign performance.

Skills and Requirements

• Bachelor’s degree in marketing, Mass Communication, or a related field/MBA in marketing or related field from a reputed institute.
• Relevant experience of 3-4 years in brand management, communications and marketing roles, preferably in food and beverage / FMCG sector.
• Proven experience creating and executing successful marketing campaigns with measurable results.
• Strong understanding of brand development, consumer behaviour, and market trends.
• Highly creative, with a passion for brand storytelling and innovation.
• Excellent communication, leadership and project management skills.
• Ability to work in a fast-paced startup environment, balancing multiple priorities.