Area Sales Manager

Area Sales Manager – Delhi/ncr | Utech Fasten Private Limited Job Title Area Sales Manager – Delhi/NCR Company Profile UTECH FASTEN PRIVATE LIMITED is a leading manufacturer of industrial fasteners with over 20 years of manufacturing excellence in India. We specialize in industrial staples, brad pins, coil nails, and a wide range of fastening solutions used across woodworking, furniture, packaging, pallet manufacturing, upholstery, and allied industries. With a strong pan-India warehousing and distribution network and a growing global presence in China, UAE, Saudi Arabia, Canada, and the USA, UTECH FASTEN is focused on sustainable growth, market leadership, and long-term partnerships. As part of our expansion strategy, we are strengthening our sales force and inviting young, dynamic, and growth-oriented professionals to grow with the organization. Position Summary We are looking for an Area Sales Manager based in Delhi/NCR, responsible for driving sales growth, managing and expanding the dealer network, developing secondary sales, and increasing market share across Delhi/NCR and surrounding regions. This role requires a hands-on sales professional with strong channel management experience and good knowledge of power tools and/or pneumatic tools, who can work closely with dealers, sub-dealers, OEMs, and corporate customers. Key Responsibilities Manage, develop, and expand the authorized dealer network across Delhi/NCR and nearby markets Drive secondary sales through sub-dealers and direct engagement with end users Identify, onboard, and develop new dealers and distributors in assigned territories Work closely with OEMs, corporate clients, and institutional customers to increase business volumes Conduct regular market visits to ensure brand visibility, product penetration, and dealer satisfaction Support dealers with product training, demonstrations, and application knowledge Monitor outstanding payments, credit exposure, and ensure timely collections in coordination with internal teams Gather market intelligence on competition, pricing, new products, and customer requirements Execute company sales strategies, promotional schemes, and growth initiatives Prepare and submit regular sales reports, forecasts, and territory performance updates Desired Candidate Profile Proven experience in channel sales / dealer-based sales Strong understanding of power tools and/or pneumatic tools (preferred) Experience selling to dealers, sub-dealers, OEMs, or industrial customers Excellent communication, negotiation, and relationship management skills Self-driven, target-oriented, and willing to work extensively in the field Ability to independently manage territory responsibilities and deliver results Educational Qualification Graduate or Diploma in Engineering, Sales, Marketing, or related field Candidates with either a sales background or engineering background are encouraged to apply Experience 3–8 years of relevant sales experience (flexible for the right candidate) Experience in fasteners, tools, hardware, industrial products, or building materials will be an added advantage Location Delhi / NCR (Field-based role) What We Offer Opportunity to work with a well-established and growing manufacturing organization Clear growth path and long-term career development Competitive salary with performance-based incentives Exposure to domestic and international markets Strong product portfolio and operational support