Analyst/Senior Analyst- Digital (Quality Assurance)- Hyderabad

Position Overview:

Deloitte's USI Marketing group in Hyderabad, India, is seeking a QA (Analyst) for their Digital team. As an integral member of a high-performing web development and email marketing team, you will work closely with marketing teams to optimize campaign quality and effectiveness by analyzing data and suggesting improvements based on testing results.

Responsibilities:

• Thoroughly test digital marketing campaigns across various platforms like websites, landing pages, email marketing, social media, and paid advertising to verify functionality, design consistency, and accurate messaging.
• Conduct usability testing to identify potential issues with navigation, form submissions, and overall user flow on digital platforms, ensuring a positive user experience.
• Verify accuracy of data used in marketing campaigns, including audience targeting, demographics, and campaign performance metrics.
• Create comprehensive test cases covering different scenarios and user interactions to thoroughly evaluate campaign elements.
• Document and report any identified errors or inconsistencies to the relevant development teams, providing detailed descriptions and screenshots for efficient troubleshooting.
• Perform regression tests to ensure previously addressed issues are not reintroduced after updates or changes are made to campaigns.
• Monitor campaign performance metrics like click-through rates, conversion rates, and engagement levels to identify areas for optimization.
• Develop and maintain quality assurance standards for digital marketing campaigns, ensuring consistency across all channels.
• Actively collaborate with marketing teams to understand campaign objectives, identify potential risks, and provide feedback to improve campaign quality.
• Explore opportunities to automate repetitive testing tasks using relevant QA tools to increase efficiency.

Qualifications and Experience:

The successful candidate will meet the following criteria:

• Minimum 2-3 years' experience in software testing, quality assurance, or a QA role in the tech industry.
• Bachelor’s degree in computer science or related field.
• Strong understanding of digital marketing principles, including SEO, PPC, email marketing, social media advertising, and website analytics.
• Proficiency in various testing methodologies like functional testing, usability testing, regression testing, and performance testing.
• Ability to analyze data and identify patterns to draw actionable insights for campaign optimization.
• Meticulous focus on identifying even minor errors or inconsistencies in digital marketing content.
• Clear and concise communication of testing findings to both technical and non-technical stakeholders.
• Familiarity with web development technologies, content management systems (CMS), and relevant QA tools.
• Proficiency in Microsoft Office tools, especially Excel and PowerPoint, and familiarity with integrating various technologies to support marketing efforts.
• Excellent problem-solving skills and attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong communication and interpersonal skills.
• Demonstrated interest in online marketing, social media and mobile.
• Adaptability/ability to multitask competencies.
• Commitment to ongoing professional development, learning and growth.

Work Location: Hyderabad, India

Shift Timings: 2 PM to 11 PM IST

As part of the recruitment process those selected will be required to provide employment references and complete a background check which includes a criminal check.

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