Analyst – Product & Marketing

Analyst – Product & Marketing

Job Title: Analyst – Product & Marketing

Product Analyst

Key Responsibilities

Product Performance & Funnel Analytics

• Analyze user behavior across the product lifecycle: acquisition, onboarding, engagement, monetization, and retention.
• Identify drop-offs and friction points in conversion funnels to improve product usability and customer retention.
• Build and maintain dashboards to monitor KPIs such as DAU/MAU, ARPU, CLTV, churn rate, and session duration.
• Segment users based on behavior and value to support personalized product experiences and targeted marketing efforts.

Marketing Analytics & Campaign Optimization

• Evaluate marketing campaign performance across digital channels to assess ROI and conversion effectiveness.
• Analyze user acquisition funnels and retention strategies to support growth initiatives.
• Provide insights to guide audience targeting, messaging, and media planning.
• Support go-to-market strategies with post-launch performance reviews and optimization recommendations.

Product Experimentation & Insights

• Define success metrics and hypotheses for new product features and enhancements.
• Collaborate with product managers and designers to run A/B tests and interpret results.
• Analyze feature adoption, user feedback, and business impact to inform product roadmap decisions.

Reporting, Tooling & Visualization

• Create intuitive reports and visualizations.
• Ensure accurate tracking of user actions and product events via analytics platforms (e.g., Amplitude, Mixpanel, Firebase).
• Present insights through compelling storytelling to stakeholders across product, marketing, and leadership teams.

Ad-Hoc & Exploratory Analysis

• Conduct deep dives into product and marketing data to uncover trends, opportunities, and user motivations.
• Deliver insights that influence product strategy, customer engagement, and marketing effectiveness.

Qualifications

• MBA preferred.
• 2–5 years of experience in product or marketing analytics.
• Strong proficiency in SQL and data visualization tools.
• Experience with A/B testing frameworks and behavioral analytics.
• A strong interest in user behavior, product strategy, and data-driven decision-making.

Perks & Benefits

• Central Location: Office in the heart of Chennai with parking and easy access to public transport including buses and Chennai Metro.
• Meals & Refreshments: Complimentary lunch, tea/coffee, snacks, and refreshments.
• Insurance: ICICI Lombard Family Group Insurance with coverage of INR 5.0 Lakhs (Self + Spouse + Up to 2 Children).
• Professional Development: Opportunities for continuous learning, certifications, and career growth.
• Team Culture: Regular team outings, events, and a collaborative work environment.
• Recognition Programs: Initiatives to celebrate and reward exceptional performance.

How to Apply

Interested candidates can apply via LinkedIn or email their resume to careers@charles-technologies.com. Join us at Charles Technologies and help shape the future of mobile and web applications through quality-driven development!