Analyst-Marketing Analytics

Function Description:

This position will play a critical role in within the Consumer Business for India to share data backed insights to drive decision management & monitor key business metrics. 

Purpose of the Role:

The position will deliver on several initiatives which are imperative for the market’s overall performance.  Areas of responsibility include strategic business analytics, Data decision management & Portfolio Analytics.

Job Responsibilities:

• Lead strategic business analytics for consumer business
  

• Key business metric reporting for analyzing trends to drive insights and timely decision making
  

• Customer Analytics via portfolio segmentation, competitor intelligence and predictive analytics.
  

• Develop specific treatment plans per segment to support business needs
  

• Develop and maintain machine learning models to solve for business problems
  

• Analyze data requirements, create a data flow & to deliver on business initiatives 
  

• Facilitate campaign analytics and enable fulfilment of marketing campaigns
  

• Design & execute MIS Reports across LOBs and disseminate using reporting platforms such as Tableau
  

• Build world-class data solutions by enabling automation of key data requirements to drive efficiency
  

Qualifications

• A master's degree in computer science, Economics, Statistics or a related field is required.
  

• Superior analytical skills and problem-solving skills are required
  

• Demonstrated ability to synthesize complex data 

• Experience in NBFC/ BFSI / Fintech analytics is preferred 

• Strong communication skills

• At least 4 years exposure to SQL, GCP (Big Query), Python/Hive, Tableau/Power BI and Advanced Excel
  

• Proven ability to influence and negotiate with external and Internal stakeholders
  

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities