AI-Equipped Lead Generation Specialist

About PayAgency

PayAgency is a global high-risk payment solutions provider specializing in industries such as gaming, forex, crypto, travel, adult, and high-risk eCommerce. We power merchants, PSPs, and fintech companies with multi-acquirer routing, white-label PSP setups, payment orchestration, fraud prevention, and stable high-risk acquiring.

We’re expanding fast, and we’re looking for a smart, AI-driven lead generation specialist who can leverage automation + creativity to bring in high-quality prospects across global markets.

If you love AI tools, data-driven prospecting, and the thrill of filling a pipeline with qualified opportunities — this role is for you.

Position Overview

AI-Equipped Lead Generation Specialist

Your work directly fuels revenue, merchant acquisition, and partnerships — making you one of the most critical members of the growth engine.

Key Responsibilities

1. AI-Driven Lead Generation

• Use GPT-based agents, scraping tools, automation workflows, and custom prompts to identify high-quality leads.
• Build targeted lists across industries like

  gaming, forex, crypto, adult, nutra, high-risk eCom, travel

  , etc.
• Extract data from LinkedIn, directories, databases, events, and online communities using ethical automation.

2. Qualification & Enrichment

• Analyze merchant websites, traffic types, risk levels, and business models.
• Use AI to enrich each lead with:
• Contact information
• Company profile
• Estimated volumes
• Risk category
• Potential synergy with PayAgency

3. Outreach Preparation

• Work with sales reps to craft personalized AI-written outreach emails.
• Create segmentation buckets based on:
• Industry
• Volume
• Region
• Pain points (approvals, settlements, chargebacks, compliance, etc.)

4. Database Management

• Maintain clean, organized CRM records.
• Ensure leads are categorized correctly (merchant / PSP / white-label / referral).
• Update statuses, enrich profiles, and support handovers to Account Executives.

5. Reporting & Optimization

• Track lead volumes, conversion rates, response rates, and campaign performance.
• Use AI and analytics tools to refine targeting and improve lead quality.
• Suggest new verticals, territories, or acquisition channels.

What Success Looks Like

• Consistent weekly lead numbers

  delivered to the sales team.

• High-quality, verified contacts

  with clear business descriptions and relevance.
• Increased

  merchant closures

  ,

  PSP partnerships

  , and

  white-label deals

  due to your lead flow.
• Efficient use of AI tools to automate 60–80% of manual processes.
• Proactive scouting of new sectors and emerging high-risk categories.

Required Skills & Experience

• Experience using AI tools (ChatGPT, Claude, Perplexity, LLM agents).
• Knowledge of scraping tools (Apollo, Clay, Lusha, PhantomBuster, Octoparse, etc.).
• Familiarity with CRM platforms (HubSpot, Pipedrive, Zoho).
• Ability to create automation workflows using tools like Make, Zapier, n8n, Bardeen.

• 2–4 years in lead generation, growth, SDR/BDR, or demand gen roles.
• Experience in fintech or high-risk industries is a

  strong plus

  .
• Understanding of merchant payment flows, risk categories, and compliance is preferred.

• Extremely detail-oriented and organized.
• Highly analytical and data-driven.
• Capable of working independently in a fast-paced remote environment.
• Strong communicator with a proactive, “figure it out” mentality.

Preferred Experience (Nice to Have)

• Exposure to high-risk payment processing: gaming, forex, crypto, nutra, etc.
• Knowledge of merchant underwriting & KYC/KYB basics.
• Understanding of affiliate networks or PSP/acquirer ecosystems.
• Basic understanding of APIs, payment gateways, payment orchestration.

Why Join PayAgency?

• Work in one of the most dynamic, profitable niches of fintech.
• Use cutting-edge AI tools daily — we encourage innovation.
• Remote-first team, global culture.
• Fast career growth based on performance.
• Opportunity to work closely with leadership and shape the company’s expansion.