AGM - Sales and Marketing

Role Overview

Assistant General Manager – Sales & Marketing

Key Responsibilities

Sales Leadership

• Lead the Sales & Marketing division with clear revenue & growth targets.
  
• Develop & implement sales strategies for

  domestic & international markets

  .
• Identify new business opportunities in

  crane controls, heavy machinery & industrial solutions

  .
• Manage

  key accounts & customer relationships

  , ensuring long-term partnerships.
• Drive negotiation, pricing strategies, and closing of high-value deals.
  

Marketing & Strategy

• Build and execute

  brand positioning & marketing campaigns

  (online & offline).
• Conduct

  market analysis, competitor bench marking & trend forecasting

  .
• Support product launches and ensure alignment with customer needs.
  
• Represent the company at

  industry exhibitions, trade shows, and technical forums

  .

Team & Leadership

• Mentor, guide, and inspire the

  sales & marketing team

  to achieve performance goals.
• Foster a culture of

  innovation, collaboration, and customer-centricity

  .
• Establish performance metrics, reporting systems, and accountability frameworks.
  

Business Development

• Expand the company’s footprint in

  new geographies & customer segments

  .
• Collaborate with R&D/engineering teams to align customer feedback with product development.
  
• Build strategic partnerships with OEMs, EPC contractors, and industry stakeholders.
  

Qualifications & Skills

Education

• MBA in Sales/Marketing OR B.E./B.Tech in Mechanical/Electrical/Electronics (preferred with management degree).
  

Experience

• Minimum

  10–15 years

  in

  Sales & Marketing

  in industrial/engineering sectors.
• At least

  5+ years

  in a

  leadership role

  handling a large sales team.
• Proven track record in the

  crane industry, material handling, or heavy equipment

  segment is strongly preferred.

Core Skills

· Strong leadership & people management skills

· Business development & strategic account management

crane controls, automation, or industrial solutions

· Excellent negotiation, communication & presentation skills

· Ability to manage P&L, sales forecasting & budgeting

· Strong analytical & problem-solving mindset

What We Offer

• A leadership role in a

  growing & innovation-driven company

  .
• Opportunity to

  shape the future of crane control technology

  .
• Competitive salary, incentives & growth opportunities.
  
• A collaborative work culture focused on excellence, innovation & respect.
  

How to Apply

hr@srpcranecontrols.com