AGM - Sales and Marketing

As the Assistant General Manager Sales & Marketing at our company, your primary role will be to drive revenue growth, lead business development, strengthen brand presence, and manage a high-performance sales & marketing team. This position requires strategic vision, execution excellence, and a customer-first approach. **Key Responsibilities:** - **Sales Leadership** - Lead the Sales & Marketing division with clear revenue & growth targets. - Develop & implement sales strategies for domestic & international markets. - Identify new business opportunities in crane controls, heavy machinery & industrial solutions. - Manage key accounts & customer relationships, ensuring long-term partnerships. - Drive negotiation, pricing strategies, and closing of high-value deals. - **Marketing & Strategy** - Build and execute brand positioning & marketing campaigns (online & offline). - Conduct market analysis, competitor benchmarking & trend forecasting. - Support product launches and ensure alignment with customer needs. - Represent the company at industry exhibitions, trade shows, and technical forums. - **Team & Leadership** - Mentor, guide, and inspire the sales & marketing team to achieve performance goals. - Foster a culture of innovation, collaboration, and customer-centricity. - Establish performance metrics, reporting systems, and accountability frameworks. - **Business Development** - Expand the company's footprint in new geographies & customer segments. - Collaborate with R&D/engineering teams to align customer feedback with product development. - Build strategic partnerships with OEMs, EPC contractors, and industry stakeholders. **Qualifications & Skills:** - **Education** - MBA in Sales/Marketing OR B.E./B.Tech in Mechanical/Electrical/Electronics (preferred with management degree). - **Experience** - Minimum 10-15 years in Sales & Marketing in industrial/engineering sectors. - At least 5+ years in a leadership role handling a large sales team. - Proven track record in the crane industry, material handling, or heavy equipment segment is strongly preferred. **Core Skills:** - Strong leadership & people management skills - Business development & strategic account management - Deep understanding of crane controls, automation, or industrial solutions - Excellent negotiation, communication & presentation skills - Ability to manage P&L, sales forecasting & budgeting - Strong analytical & problem-solving mindset In addition to the above responsibilities and qualifications, we offer a leadership role in a growing & innovation-driven company. You will have the opportunity to shape the future of crane control technology, along with a competitive salary, incentives, and growth opportunities. Our collaborative work culture is focused on excellence, innovation, and respect. If you are interested in this position, please share your CV and portfolio at hr@srpcranecontrols.com with the subject line: Application AGM Sales & Marketing.,