Adobe Campaign Developer

About the Role

Adobe Campaign Developer

Job Responsibilities

• Develop, configure, and maintain Adobe Campaign v8 including data models, workflows, and multi-channel campaign execution (Email, SMS, Direct Mail).
• Design and implement complex segmentation and personalization strategies.
• Integrate Adobe Campaign with:
• Adobe Experience Cloud: AEP RTCDP, Adobe Analytics, Adobe Target
• CRM Systems: Salesforce, Microsoft Dynamics
• External Systems: SFTP, APIs, databases, and via FDA (Federated Data Access)
• Troubleshoot and resolve campaign execution, delivery, and tracking issues.
• Conduct A/B testing and performance analysis to optimize campaign outcomes.
• Ensure compliance with GDPR, CCPA, and email marketing best practices.
• Collaborate with cross-functional teams to translate business needs into technical solutions.
• Maintain detailed documentation of workflows, integrations, and technical specifications.
• Perform quality checks and deliver actionable insights and recommendations to clients.

Must have:

• 5+ years of hands-on experience as a developer for Adobe Campaign v7/v8, with deep functional and technical understanding
• Strong understanding of Email marketing, CRM systems, and customer journey orchestration.
• Preferred candidate should be Adobe Certified Expert (ACE) in Adobe Campaign. (Developer/Architect)
• Experience on channel configuration including Email, SMS, Direct Mail, etc.
• Working knowledge of Relational Database Management Systems (RDBMS) including Oracle / SQL Server / PostgreSQL
• Proficiency in JavaScript, SQL, and XML for customization and automation
• Strong integration expertise using API, Batch, CRM and FDA for seamless data flow between systems
• Knowledge of HTML/CSS for email template development.
• Practical knowledge of Interaction Module and Message Centre for real-time and transactional messaging
• In-depth understanding of marketing operations and email deliverability best practices
• Exposure to other Adobe Experience Cloud products including AEP RTCDP, Analytics, Target, etc.
• Well-versed in data privacy regulations, compliance standards (e.g., GDPR, CAN-SPAM), and industry best practices in campaign management
• Strong analytical & problem-solving skills
• Excellent communication skills
• Some programming background in Java, VB, C#, and PHP, enabling customized campaign solutions (good to have, not a mandate)