Adobe Campaign Developer

4 - 6 years

4 - 7 Lacs

Posted:1 week ago| Platform: Foundit logo

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Skills Required

HTML/CSS

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

  • Design and develop complex multi-step

    email, SMS, push

    , and cross-channel marketing campaigns using Adobe Campaign.
  • Create and manage workflows for audience segmentation, data extraction, personalization, and delivery.
  • Configure templates, forms, schemas, and business rules within Adobe Campaign.
  • Integrate Adobe Campaign with other platforms (e.g., CRM, CMS, analytics tools, APIs) to support seamless data flow.
  • Work with marketing stakeholders to translate campaign requirements into technical solutions.
  • Optimize campaign performance through data-driven enhancements and A/B testing.
  • Maintain and troubleshoot delivery logs, errors, and campaign tracking issues.
  • Collaborate with QA and data teams to ensure accuracy and compliance with data privacy standards (e.g., GDPR, CAN-SPAM).
  • Document workflows, configurations, and campaign management practices.

Qualifications and Requirements:

  • Bachelor's degree in Computer Science, Marketing Technology, or related field.
  • 3+ years of experience developing in

    Adobe Campaign Classic or Adobe Campaign Standard

    .
  • Proficiency in

    JavaScript

    ,

    SQL

    ,

    HTML/CSS

    , and

    XML

    for personalization and template development.
  • Experience with workflow design, data schemas, targeting, and dynamic content creation.
  • Strong understanding of campaign data management, segmentation, and audience targeting.
  • Experience working with REST/SOAP APIs for integrations.
  • Familiarity with Adobe Experience Cloud and its integration with Campaign.
  • Excellent problem-solving, communication, and collaboration skills.

Desirable Skills and Certifications:

  • Adobe Certified Expert Adobe Campaign Developer or Business Practitioner.
  • Experience with Adobe Experience Platform (AEP) or Real-Time CDP.
  • Exposure to marketing analytics, customer journey orchestration, or personalization tools (e.g., Adobe Target).
  • Knowledge of deliverability best practices and campaign performance metrics.
  • Experience working in Agile/Scrum environments.

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