Adobe Analytics Specialist

What will you do?

• Act as the client-facing Analyst, confidently engaging with stakeholders, setting clear expectations
• Translate stakeholder needs into measurement requirements, clear KPIs, and a prioritized backlog aligned to scope and timelines.
• Define measurement strategy including KPI frameworks, macro/micro conversions, attribution logic, taxonomies, and naming standards.
• Map customer journeys and identify measurement gaps across acquisition, engagement, and conversion flows.
• Manage report suites, enforce tracking governance, cross-domain consistency, campaign parameter standards, bot filtering, and internal URL filters.
• Knowledge of tagging, Adobe Launch/Tags rule architecture, and be able to coordinate with developers if identify incorrect implementation and suggest corrections
• Define QA test cases, create automation checks, perform validation, and manage defects through resolution.
• Build and optimize Adobe Analytics Workspace dashboards and Customer Journey Analytics (CJA) dashboards.
• Perform funnel, fallout, flow, pathing, cohort, anomaly, and segmentation analyses to identify optimization opportunities.
• Deliver clear, actionable insight reports with recommendations, prioritization, and projected impact.
• Support experimentation by framing hypotheses, validating tracking, and analyzing A/B test results.
• Configure CJA Connections and Data Views, ensuring data alignment, schema accuracy, and business relevance.
• Maintain centralized segment libraries, calculated metric catalogs, and taxonomy documentation.
• Coordinate delivery across MarTech, developers, UX, product, and client teams to ensure accurate data and on-time releases.
• Provide enablement through training, playbooks, walkthroughs, and office hours to drive analytics adoption.
• Evangelize best practices and new Adobe capabilities including Web SDK, Edge Network, and CJA enhancements.
• Good to have fair understanding of Solution Design Reference (SDR) and data layer specs manage report suites; enforce cross-domain tracking consistency, campaign parameter governance, bot filtering, and internal URL filters.

Key Deliverables

• Adobe Analytics Workspace dashboards & CJA dashboards
• Building reports for Marketers to help them optimize marketing activities
• QA test cases, automation scripts & validation reports
• CJA Connections & Data Views documentation
• Segment & calculated metric library with taxonomy
• Insight reports with recommendations and projected impact

What will you need?

Must have skills

• 3–5+ years experience in digital/web analytics.
• Strong Adobe Analytics Workspace expertise.
• Deep understanding of web KPIs, funnels, segmentation, and content performance.
• Experience with Adobe Launch or tag management systems and analytics QA.
• Ability to create dashboards and perform advanced behavioral analyses.
• Strong communication and client-facing presentation skills.
• Detail-oriented with excellent documentation discipline.

Good to have skills

• Experience with Adobe Customer Journey Analytics (CJA).
• Exposure to A/B testing tools and experimentation frameworks.
• Familiarity with SEO and acquisition-to-conversion journeys.
• Microsoft Excel
• Power BI or other data visualization tools.
• Basic SQL knowledge.