Adobe Analytics Specialist

4 - 6 years

4 - 8 Lacs

Posted:1 day ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

  • Implement and maintain Adobe Analytics tagging using Adobe Launch or DTM (Dynamic Tag Manager).
  • Design and develop customized reports, dashboards, and data visualizations to track website and campaign performance.
  • Analyze user behavior and conversion metrics to provide actionable insights for marketing and product teams.
  • Collaborate with developers, marketers, and stakeholders to define tracking requirements and ensure data accuracy.
  • Perform data validation and troubleshoot data discrepancies.
  • Manage and optimize Adobe Analytics workspace, segments, calculated metrics, and report suites.
  • Support A/B testing and personalization initiatives through data analysis.
  • Stay updated on Adobe Analytics best practices, new features, and industry trends.
  • Provide training and documentation for end-users on Adobe Analytics tools and reports.

Qualifications and Requirements:

  • Bachelor's degree in Marketing, Data Analytics, Computer Science, or related field.
  • 3+ years of experience working with Adobe Analytics in a digital marketing environment.
  • Strong knowledge of Adobe Analytics implementation, report creation, and workspace analysis.
  • Experience with tag management systems like Adobe Launch or DTM.
  • Proficient in SQL and basic scripting languages (JavaScript) for data manipulation and customization.
  • Understanding of web technologies (HTML, CSS, JavaScript) and digital marketing concepts.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to translate complex data into clear, actionable insights.

Desirable Skills and Certifications:

  • Adobe Certified Expert Adobe Analytics or related certifications.
  • Experience with other Adobe Experience Cloud products (Target, Audience Manager).
  • Familiarity with Google Analytics and other digital analytics platforms.
  • Knowledge of statistical analysis and data visualization tools (Tableau, Power BI).
  • Experience working in Agile marketing or cross-functional teams.

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