Account Manager - Digital Marketing

The Account Manager – Digital Marketing is responsible for building strong client relationships while managing their end-to-end digital presence, especially across social media platforms. This role combines client servicing, project coordination, and hands-on social media management to ensure all campaigns align with business objectives and brand tone.

Key Responsibilities

1. Client Servicing & Relationship Management

• Act as the

  primary point of contact

  for assigned clients.
• Understand client goals, brand voice, and audience to craft effective marketing plans.
• Conduct regular review meetings and performance updates.
• Maintain high levels of client satisfaction through proactive communication and problem-solving.
• Influencer Marketing 
• Event Management

2. Social Media Strategy & Management

• Develop monthly social media calendars with content ideas aligned to client goals.
• Coordinate with the design, content, and video teams to ensure timely post creation.
• Write or oversee social media copy (captions, hashtags, CTAs).
• Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube etc.).
• Engage with followers, respond to comments/messages, and manage online reputation.
• Stay updated on platform algorithms, trends, and tools.

3. Campaign & Performance Oversight

• Collaborate with the performance marketing team for paid ad campaigns.
• Track and report campaign performance engagement, reach, CTR, conversions, etc.
• Analyze insights to optimize posting schedules, formats, and messaging.
• Ensure ROI-focused campaign planning for every client.

4. Content Planning & Coordination

• Plan content themes for each client in sync with marketing objectives.
• Brief the creative team with clear directions and feedback.
• Ensure brand consistency across all digital touchpoints.

5. Reporting & Analytics

• Prepare monthly performance reports and share data-driven insights.
• Recommend strategic improvements to enhance engagement and conversions.
• Present key metrics to clients and internal leadership.

6. Business Growth & Upselling

• Identify opportunities to upsell services like influencer marketing, WhatsApp marketing, paid ads, or video production.
• Support business development with client case studies and success stories.

Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–5 years of experience in

  account management and social media marketing

  (agency experience preferred).
• Strong understanding of all major social platforms and digital advertising basics.
• Excellent communication, multitasking, and client-handling skills.
• Proficiency in tools like

  Meta Business Suite, Google Analytics and Canva.

• Knowledge of Microsoft Word, Excel and PowerPoint.

KPIs / Performance Metrics

• Client satisfaction and retention.
• Growth in social media metrics (engagement rate, follower growth, reach).
• Campaign ROI and lead generation performance.
• Timely project and content delivery.
• Upsell and cross-sell success.