Account Based Marketing

The Account Based Marketing Executive is responsible for the strategy and implementation of Account Based Marketing campaigns and tactics to drive the pipeline from a key accounts list (developed in collaboration with Sales and Marketing). This role will approach ABM strategy with a data-driven approach, continually testing and evaluating the success of campaigns. The ABM executive collaborates closely across marketing, sales, and SDR teams for a fully integrated approach.

Responsibilities

• Oversee our ABM strategy, approach, and calendar, and communicate to the marketing team and larger organization
• Strategize, execute and optimize a data-driven ABM strategy to achieve sales goals
• Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project management execution
• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
• Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
• Develop ICP (Ideal Customer Profile) and Key Accounts List, in collaboration with Sales and Marketing
• Collaborate with regional teams (sales and marketing interlock) to select key accounts
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
• Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations
• Partner closely with SDR and sales teams to ensure strong marketing and sales alignment
• Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives.
• Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve
• Manage the entire lead management flow, ensuring seamless lead creation, tracking, nurturing, and progression through the funnel until conversion.
• Optimize lead management processes to improve lead qualification, scoring, and conversion rates.
• Collaborate with sales and SDR teams to ensure timely and effective lead follow-up, reducing lead leakage.
• Monitor and analyze lead flow metrics, providing insights and recommendations to improve efficiency.

Requirements

• 3 - 5 years of proven multi-channel B2B marketing experience within enterprise software/SaaS.
• Highly organized and efficient with the ability to develop and execute an evolving plan
• Able to communicate new ideas, products, and campaigns to both internal and external stakeholders
• Team player who can work both collaboratively and autonomously
• Strong project management, time management, prioritization, and organizational skills
• Experience managing and prioritizing multiple projects simultaneously
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
• CRM/marketing automation background, preferably Hubspot, Marketo, and similar platforms
• Experience with ABM tools (Demandbase) and similar tools
• Proactive self-starter, demonstrating high initiative and critical thinking
• Proven ability to think strategically, but with exceptional attention to detail in execution
• Experience in managing end-to-en

  Account Based Marketing Executive

  d lead management processes, including lead capture, scoring, routing, nurturing, and conversion.
• Strong understanding of lead qualification frameworks (e.g., MQL, SQL, SAL) and sales funnel optimization.
• Proficiency in analyzing lead performance data and implementing process improvements.

Performance Indicators

• Average time to close for accounts within the ABM strategy in comparison to firm graphic lookalike accounts
• Average deal size of closed won deals within the ABM strategy
• Account penetration: number of touch points to close
• Increased number of opportunities per company within the ABM strategy
• Percentage of MQL to SQL