Account Based Marketing

Account Based Marketing

Experience- 0-2 years

Location- Gurgaon

Key Responsibilities:

ABM Strategy Development:

• Assist in the creation and execution of tailored ABM campaigns for key accounts.
• Collaborate with cross-functional teams to develop account-specific strategies.

Campaign Management:

• Design and implement multi-channel campaigns leveraging email, social media, content marketing, and digital advertising.
• Ensure campaigns are aligned with account objectives and deliverables.

Personalization & Targeting:

• Research target accounts to understand their needs, pain points, and decision-making processes.
• Customize messaging and content for specific personas within target accounts.

Data Analysis & Reporting:

• Monitor and measure campaign performance using analytical tools.
• Provide insights and recommendations for optimization.

Collaboration:

• Work closely with the sales team to ensure alignment on key accounts and shared goals.
• Partner with creative teams to develop impactful content and assets.

Preferred Qualifications:

• MBA from a reputed institution (specialization in Marketing or Strategy is a plus).
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal abilities.
• Proficiency in marketing and CRM tools (e.g., HubSpot, Marketo, Salesforce) is preffered.
• Knowledge of digital marketing channels and ABM platforms isa plus.
• Ability to work in a fast-paced, results-oriented environment.

What we Offer:

• An opportunity to be part of an early and dynamic, high-growth.
• Exposure to cutting-edge marketing strategies and tools.
• Collaborative and inclusive work culture.
• Competitive compensation and benefits.