Zonal Sales Manager

This role is for one of the Weekday's clients

Zonal Sales Manager (ZSM)

Food Ingredients, Bakery, and Food & Beverages

Requirements

Key Details

• Nature of Role: Zonal Sales Leadership at the Corporate Level
• Education: Master's degree in Business Administration, Sales & Marketing, or a related field from a reputed institute
• Experience: Minimum 12 years in Pan-India Sales Management and Customer Service within leading Bakery, Food Service, or FMCG organizations (revenue exceeding ₹500 Cr)
• Age Range: 35-50 years
• Industry Preference: Food Ingredients | Bakery | Frozen Desserts | Confectionery | Dairy | Snacks | Packaged Foods | Frozen & Processed Foods | Beverages | Condiments & Spices
• Working Days: Alternate Saturdays for the first 6 months; 5-day week thereafter
• Travel Requirement: Extensive (up to 50%)
• Geographical Coverage:
• North ZSM: Haryana, Himachal Pradesh, J&K, Punjab, Rajasthan, Uttarakhand, Delhi, Chandigarh
• South ZSM: Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, Telangana, Puducherry, Lakshadweep
• East ZSM: Bihar, Jharkhand, Odisha, Sikkim, West Bengal, parts of Northeast India
• West ZSM: Goa, Gujarat, Maharashtra, Rajasthan
• Reporting Structure: ZSM → Sales Head → MD
• Career Growth: Potential progression to National Sales Manager, Chief Sales Officer, and eventually COO/CEO, based on performance
• Reason for Vacancy: Expansion initiative to double sales revenue within three years
  

Key Responsibilities

Sales Strategy & Planning

• Develop and implement effective zonal sales strategies to achieve business objectives and revenue targets.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
• Collaborate with Marketing, Product Development, and Operations teams for cross-functional alignment.
  

Client Acquisition & Relationship Management

• Identify, engage, and acquire key clients within the Bakery and Food Service industry.
• Maintain strong relationships with major accounts to ensure customer satisfaction and loyalty.
  

Team Leadership & Development

• Lead, coach, and mentor a team of sales professionals to meet and exceed performance goals.
• Establish structured systems for performance review, capability development, and continuous improvement.
• Build a results-driven, high-performing sales culture.
  

Market Expansion & Business Development

• Drive business growth by exploring new markets, channels, and customer segments.
• Represent the company at trade shows, conferences, and industry events to strengthen brand presence.
  

Sales Reporting & Analysis

• Track and analyze sales performance metrics to identify improvement areas.
• Prepare regular performance reports, forecasts, and business insights for senior management.
  

Budget & Resource Management

• Plan and manage the sales budget effectively to ensure optimal resource allocation.
• Oversee accurate forecasting, budgeting, and pipeline management for the assigned zone.
  

Desired Candidate Profile

• Strong background in Sales Leadership, Channel Sales, and Key Account Management.
• Proven ability to manage teams of 8+ members and deliver annual sales of ₹30-40 Cr+.
• In-depth understanding of the Indian Bakery & Food Service Market.
• Excellent analytical, strategic, and decision-making abilities.
• Innovative thinker with the ability to design and implement scalable sales systems.
• Outstanding communication, negotiation, and relationship-building skills